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Tag: targeted content

  • 12 Trends Search Marketers Can’t Ignore in Content Marketing

    These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision. Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it […]

  • 3 Essential Content Promotion Tips to Get Your Content Seen

    We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely important, it is only part of the equation. If you want to reap the maximum benefits […]

  • Is Viral Content Always Successful Content?

    It’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen. It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be – if only for a brief […]

  • Content Marketing vs Content Strategy

    At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by […]

  • Mining Your Social Networks for Content Marketing Ideas.

    Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that engages your readers isn’t as simple as pressing a button or running an automated link building tool (of course, the things that are effective usually require more effort to complete!). […]

  • What Content Is Not: Seeing Content Through New Media Eyes.

    Content is the single most important element of online branding and marketing. Content is the voice with which a business communicates. It’s content that speaks to the unique value propositions of a business’s offerings. It’s content that tells a brand’s story. It’s through story that an audience recognizes deep personal relatability. With all that content […]