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Tag: search engine marketing

  • 7 SEO-Boosting Tactics You Might Be Neglecting

    When thinking about SEO, it’s tempting to concentrate on what’s occurring behind-the-scenes and neglect better ways to increase exposure. Whether you’re directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it’s important to continually focus on developing and growing your digital marketing strategy.   On-Page vs. Off-Page…

  • 5 Major SEO Mistakes You Should Avoid

    Before I start telling you about these SEO mistakes, let’s take a look on what has happened in SEO world in recent months:- On October 17, 2014 Google rolled out Penguin 3.0 (The algorithm penalizing websites with spam backlinks) On September 23, 2014 Google refreshed Panda 4.0 (The algorithm penalizing websites with spam & low…

  • The Hidden Power of Nofollow Links

    A few years ago, while I was still on the client side of things, I received an email from a blogger I was working with. As part of our fledgling link building program, my company had been sending out free products in exchange for a review and link to our site. Oldest trick in the…

  • SEO vs SEM vs SMM.

    These three terms have been thrown around a a lot, and often used alongside each other. SEO and SEM have often been used interchangeably. So what’s the deal with these concepts? How are they alike, and how exactly are they different? Search Engine Optimization (SEO) SEO refers to the techniques and strategies used to increase…

  • Best SEO Tools For Firefox Browsers.

    I’m always surprised at the lack of users using SEO browser extensions. These are helpful not only to efficiently manage your own website, but to provide insights into those of your competitors. So I’ve compiled a list of the best browser extensions for Firefox. Keep in mind, however, the more you add the more it…