Tag: online marketing
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4 Useful Remarketing Tips
Remarketing is a powerful tool for anyone using Google Adwords to drum up more business. It’s often under utilized and today I will be sharing some tips on how you could be doing it better. 1: Dynamic Remarketing For All Verticals: Dynamic remarketing ads generally have a much higher success rate than static ads. You…
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10 Things Your Competitors Can Teach You About SEO
Remember the age old adage, keep your friends close but, your enemies closer? In the world of digital marketing and search engine optimization, there is no one closer to you in search rankings than your competitors. So why do business’ often overlook this step and jump right to building strategy? There is a wealth of…
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9 Unique Tips to Grow Your Store’s Online Presence With Social Media
You setup your social media accounts, maybe Facebook, Twitter and Pinterest, but it’s been a few weeks or even years since you’ve touched the accounts. This happens far too often with small businesses. The problem is that even when stores implement decent social strategies it’s tough to improve sales, or at least track whether sales…
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Mobile Marketing: How to Convert the Mobile Visitor
Digital marketing is having a moment — and it’s a mobile one. For months, digital marketers have been readying their sites for mobile traffic page by page and #Mobilegeddon has come to define the current zeitgeist. According to SMX Speaker and WordStream Content Marketing Specialist Margot da Cunha, this has been a long time coming.…
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Why Blog? Not Just Because Your SEO Tells You To
If you are a small business owner, you should really consider blogging. Why blog? Well before you groan, throw your hands over your face, and tell me you really don’t like to write, don’t have time to write, or any other excuse, just listen to why. Here are nine really good reasons why you should…
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10 Ways SEO Works for B2B Companies
When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent…
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Expanding Your PPC Beyond AdWords.
Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70%…
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The 5 Step Process To Great Keyword Research.
Attracting new visitors to your website begins with some words being typed into a search box. Identifying the right search terms for your SEO efforts is the most important thing that you can do to ensure that you have success on the search engines. Without the right search terms, the rest of your SEO efforts…
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Top 10 Advantages Of Contextual Link Building.
What is contextual link building? Contextual link building is the process whereby you include a link to a relevant site within the body of the text you are writing. Google and other search engines note the presence of such links and use them to rank your site or page. Pages with contextual links will rank…
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When Is Link Worth More Than a Link?
I would hope that since the Google Penguin update came crashing down around everyone’s ears last year that site owners are being a little more careful about their link building choices. While I don’t want the fear of a penalty to halt your link building campaign in its tracks (which I’m sure has happened for…