Tag: business online
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7 Things All Great Brands Have In Common
A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content. A holistic approach is a winning approach when it comes to branding,…
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Why Blog? Not Just Because Your SEO Tells You To
If you are a small business owner, you should really consider blogging. Why blog? Well before you groan, throw your hands over your face, and tell me you really don’t like to write, don’t have time to write, or any other excuse, just listen to why. Here are nine really good reasons why you should…
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Why Your Marketing Needs To Be Cool
There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” (Only he substitutes a disparaging word for females in place of “Yolanda,” but we can sacrifice accuracy in the name of keeping it clean.) How does Jules Winnifeld’s angry exclamation relate to…