Category: eBusiness Tips
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The Hidden Power of Nofollow Links
A few years ago, while I was still on the client side of things, I received an email from a blogger I was working with. As part of our fledgling link building program, my company had been sending out free products in exchange for a review and link to our site. Oldest trick in the […]
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How To Calculate The Right PPC Budget For Your Business
PPC doesn’t follow the rules other types of advertising have in place. See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those deliverables are used to impact people – your potential customer base. Through a gradual process, that interaction turns them into […]
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8 Psychologically Proven Pricing Strategies that Guarantee Conversions
Pricing is a marketing headache, and for good reason. It takes some pretty intense understanding of Economic Theory to price your products just right and can mean a lot when it comes to who buys your product. And if finding a perfect price isn’t enough, you have to consider packaging and presentation. We all know […]
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5 Tips to Drive More Traffic Through Retweeting
Your online products can get maximum exposure and attention through twitter campaigns. An interesting post on social networking sites gets naturally Retweeted and shared by many within the online community. Retweeting hence is a wonderful way to for building reliability and trust amongst your followers and generating more demand for the particular product. Another benefit […]
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20 Best Sites for Royalty Free Stock Images & Creative Commons Photos
The right image or photograph can bring an otherwise average blog post, inforgraphic, or presentation to life. But finding images that are simultaneously beautiful, affordable, and easy to license can be a back-breaking task. Below are some of the best websites for finding royalty-free or creative commons stock images and photos that are cheap or […]
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How to Make Your Web Site A Conversions Leader
There are not enough great examples of websites that convert well. How would you like to be a conversions leader? Whether referred to as usability, user experience, persuasive architecture, persuasive design, conversions design, customer experience design, searchability, or findability, the unifying factor behind high website conversion rates is the human to human connection. Without it, […]
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10 Ways SEO Works for B2B Companies
When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent […]