Another reason why a pay-per-click campaign is the ideal medium for acting as proof of concept is because unlike long-term search engine optimization, which can require weeks and months to deliver full results, you should see an almost instantaneous uptick in results from a PPC campaign with a skilled search engine marketing firm. Although SEO is almost always the better long-term investment for your money, a pay-per-click campaign as proof of concept should give you the confidence you’re looking for in your relationship with a SEO company. With PPC, you should see measurable results within 30-60 days. Not only should you see your cost-per-click go down and your conversion rates rise, but both of these variables should lead to an increase in revenue. And just think - if you spent this same 30-60 day period searching for a SEO company without engaging in a proof of concept pay-per-click campaign, this is a lost opportunity cost that could have brought you not only a financial return, but also the confidence to engage in a worry-free campaign with a reputable search engine marketing firm.
Every SEO company says that their reputation is solid and that they deliver results. But unless they’re willing to accommodate your needs and adjust their workflow to suit your business, they’re probably not the firm you’re looking for in the long run. So, whether your business is just exploring the world of search engine marketing firms, or if you are looking for a reputable vendor who can confidently stand behind their work, don’t be afraid to ask for no-contract pay-per-click campaign to see if they can really deliver.
(C) Medium Blue 2011
Pay-per-click advertising campaigns ( PPC ), like Google Adwords or Overture’s, can play an important role in the development of qualified Web Site traffic. Set up a pay-per-click campaign the right way and a quiet Web Site can turn into a buzz-saw of activity and production. Set it up wrong, and you can throw away a lot of money.
Jumpstart Web Site Traffic with Pay Per Click Advertising
Pay-per-click campaigns can increase the popularity/visibility and improve the “organic” listings of a new Web Site that would otherwise receive poor rankings. After a set budget is reached, the campaigns can be easily revised or cancelled.
Supplement Web Site traffic with Pay Per Click Campaigns
Pay-per-click campaigns can be used periodically to take advantage of timely events like sales or events and can be used to test the demand for new products or services.
Primary Web Site Traffic Through Pay Per Click Advertising
Due to the high level of control and tracking provided by pay-per-click campaigns, the cost effectiveness can be clearly identified. The conversion rate of traffic delivered by pay-per-click campaigns, and the sales and leads they generate, may far exceed the cost.
Pay Per Click Advertising Campaigns and Keywords
The Keyword List developed for use in SE Optimization is also used in creating pay-per-click campaigns and can be the most important factor impacting the success of a p/c campaign.
Pay Per Click and Traffic Conversion
PPC Management Companies, Pay Per Click, Pay Per Click
Author: Miles Chavez