Internet Marketing Blog

LONDON — Market Publishers Ltd and Nevafilm Research signed partnership agreement for quality market research promotion on Internet. MarketPublishers.com is now authorized to distribute and sell Nevafilm Research research reports.

Mrs. Alla Martin, Head of Partner Relations Department, commented on the agreement as follows: “Our new publisher, Nevafilm Research, represents a research department of NEVAFILM working in the field of Russian cinema business. The scope of their research comprises the markets of Moscow, St. Petersburg and other cities and regions of the Russian Federation. Additionally the department is engaged in reviewing and analyzing cinema markets of the CIS countries and global market dynamics strategies. We have reliance in broad and productive relationship with Nevafilm Research, and are sure that their professional market surveys will be unexpendable in today’s highly competitive business environment.”

In-demand market reports by Nevafilm Research:

The Film Distribution Market in Russia. The report presents exhaustive information on the Russian market (theatrical, video and digital streaming distribution), including legal aspects, the formation of the market and its current state, the principal players, market trends, and development prospects … http://marketpublishers.com/report/technologies_electronics/media/film_distribution_market_in_russia.html

The Theatrical Film Distribution in Russia. The research work is a complete guide to selling films in Russia through theatrical distribution. A description of the legal aspects of film distribution, a history of the growth of the market and its current state, the key players, market trends, and growth perspectives are provided in the study … http://marketpublishers.com/report/technologies_electronics/media/theatrical_film_distribution_in_russia.html

The Digital Streaming Distribution in Russia (TV & VoD). The study draws up an elaborate picture of the selling films in Russia through television, internet, and VoD markets. The review features legal aspects of film distribution, historical and current market analysis, key players, market trends and perspectives … http://marketpublishers.com/report/technologies_electronics/media/digital_streaming_distribution_in_russia_tv_vod.html

The Video Distribution in Russia. The research presents overall structure of the Russian video distribution market, covering legal aspects of film distribution, a historical and current market status, pricing, principle contributors, market development predictions … http://marketpublishers.com/report/technologies_electronics/media/video_distribution_in_russia.html

More details on Nevafilm Research and their reports can be found at http://marketpublishers.com/members/nevafilm/info.html

	Advertisement: RSS feeds Check out this great offer on RSS feeds http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site.

Here’s how it works:

Depending upon who you ask, RSS stands for “Really Simple Syndication” or “Rich Site Summary”. Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else’s content on your web site. Now don’t worry, that’s not the same as stealing someone else’s content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that’s why he or she makes it available as an RSS feed to begin with.

So what’s in it for all parties concerned?

Using RSS is a win-win for both the publisher of the content, who gets their name out to potentially millions of sites and you, the web site owner who is pulling the content onto your site.

Content, by the way, means anything that a publisher decides it means. Typical content includes news headlines, new product update notices, blog summaries and lots of other stuff. It’s the “content” portion of the equation that’s good news for you.

Show me the money

One of the best features of hosting RSS feeds is that it gives your site an endless source of freshly updated and relevant content. This content acts as natural search engine spider bait which they will fill their little tummies on and come back for more every day. Their appetite for fresh content keep your rankings up.

Sticky Loyalty isn’t a new Ben & Jerry’s flavor, but it should be the goal of any serious webmaster who wants to create a web site that visitors return to over and over again. The use of carefully selected RSS feeds can make that happen by offering unique content which can’t be found anywhere else.

Now please don’t make the mistake of thinking “But they can get that same content at the publisher’s site, why should they come to mine?”. Just build it and they will come! Sorry, I couldn’t resist saying that, but it’s true. In addition to the RSS content, which they surely can get somewhere else, you are going to add your own sticky loyalty stuff that’s all about whatever your site is all about to begin with. That combination of your own content and the RSS feed makes visiting you a purely unique experience that can’t be found anywhere else.

You don’t have to be a member of the Geek Squad to start showing RSS feeds on your site. Just visit any of the links below and get busy using RSS to make mo’ money.

Free RSS to HTML PHP Script

http://www.feedforall.com/free-php-script.htm

Carp - Free Rss script

http://www.geckotribe.com/rss/carp/

RSS Equalizer

http://milleniumb.rssalizer.hop.clickbank.net

Clickbank Profits RSS Feed Generator

http://www.insiderscripts.com/cb/

Sandra Stammberger is the owner of Insiderscripts. At Insiderscript’s programmers are working around the clock to develop affordable, powerful money making scripts that will help you drive traffic to your business. http://www.insiderscripts.com

Article Source: http://EzineArticles.com/?expert=Sandra_Stammberger

Pay per click advertising or PPC is an effective method used by top companies to generate traffic to their sites through various PPC services available. To date, the most popular PPC campaigns are run by Google and Yahoo with each company paying for the service only at times when a potential customer actually click on the link and id directed to the corresponding web page. This type of advertising is great for start-up businesses who want to get on top of search results at a minimal cost.

PPC services vary according to the terms of the campaign, such as the length of the advertising period and the cost per click. These are usually done in bidding, with the highest bidder of course getting the top spot. If you are interested in these campaigns, you will succeed more if you take the following tips to heart:

Come up with several keyword phrases that can be used in your ads instead of just repeating the same keywords over and over. Do a bit of keyword research and choose the ones that are commonly neglected by your competition but are constantly being used by potential customers. In addition, look for terms that best describe what you are promoting and are also being utilized by internet users when doing queries.

PPC services allow you to direct potential customers to a particular page in your site, so be sure to lead them to the page where they can easily find what they are looking for. Avoid sending them to a landing or home page when what they’re looking for is a list of your products.

Another tip is to create an ad that corresponds to each keyword or phrase that you are using. Do not just use the same ad template for all your key phrases. Coming up with a neat and professional looking ad is easy, so take the time to come up with original ads for each of your keywords.

Spread your ads over a wide number of search engines that offer PPC services. Since you only pay when a potential clicks on the ad, it makes sense to take advantage of being on top of search results pages in various search engines for a period of time which is technically free of charge.

Lastly, keep track of your progress. You may want to find out which ad campaigns are running well and which ones would best be taken down or improved on. This will also allow you to have an idea of how much traffic you are able to generate and if the ad campaigns are working for you. Google has tracking tools incorporated into their ad campaigns to help companies calculate their return of investment.

Starting out in the online business industry can be difficult especially if you lack the know-how to get a strong foothold in the market. With the proper tools readily available however, your work can become easier, and PPC services are one sure way to get your company name to the top of search results pages.

Search Engine Optimization delivers targeted traffic with high conversion rates. SEO your site now.

Article Source: http://EzineArticles.com/?expert=Dan_J._An

Internet marketing for beginners is really not all that difficult when you have a basic knowledge of the principles that drive traffic in Google. If you’ve been marketing online for over six months and still not getting tons of leads, you need to consider the basic principles of what drives traffic. Google itself is not a person or company with real people who decide who gets to rank. It’s actually a robot that moves around the internet, or “Google-bot”. I’ve outlined some free SEO tips, the four basic principles of search engine optimization. The tips below are laid out in simple layman’s terms so you can get a grasp how you can move up the Google ladder with internet marketing.

1. RELEVANCY

It’s important to understand how to find relevant concepts to what you’re marketing. For example, if you want to market a multilevel opportunity, you want to come up with relevant content for people who are in the network marketing profession. When you’re figuring your keyword phrase, make sure that the website you’re offering is perfectly relevant to the material people might be searching for. For example, you might have a very wonderful and informative article about marketing for introverts, and this may attract people who are looking for help in getting a courage boost in their marketing technique. However, if you have an article about multilevel marketing, and a website you’re driving them to that has to do with network marketing, it will only be frustrating to your viewers. And, since Google tries to serve the common viewer, Google likes what people like. If people are frustrated when they find your article, then Google moves you further away from the top.

2. POPULARITY (CREATING A SOCIAL BUZZ)

The second most important factor in ranking with Google is popularity. Your site has to prove to Google that it’s popular. The more sites that drive traffic to your site, the more popular it is in Google’s eyes. You can check any site to see how popular it is by checking the site explorer in Yahoo which will tell you how many “inlinks” there is to a site. The more sites out there that link to your article, the more popular it is, and the higher Google will rank it.

There are many ways to get links to your website from posting on a site link this one, to exchanging links with websites related to your own, using social media sites, putting content on other sites and blogs and running an affiliate program. It is important, however, to make sure that the website linking to you is a creditable source, as there are plenty of spammers out there.

3. ORIGINAL CONTENT

It’s important to be original when you write your articles. When you submit your articles to article directories, they are actually read by real people who decide whether or not to approve your article as live content. If it appears to be identical to someone else’s, it doesn’t get approved. Also, if you’re using article spinning software that submits hundreds of the same article to different directories, it’s important to make sure that the content is 30% -50% different at a minimum.

4. WHAT KINDS OF CONTENT CREATE TRAFFIC?

As mentioned before, relevancy is the most important factor in generating traffic. Once you have the right topic and keyword phrase identified that’s designed to funnel traffic to your site, it’s important to group content into areas on your article in an organized fashion. Also, grouping content in your website itself will allow you to retrieve SEO traffic from people who are searching for your topic. For example, if you’re targeting a network marketing industry, your website should include the words “MLM” or “Network Marketing.” This is one of the most overlooked features in creating a web design.

Although Google is the king of search these days, Yahoo also gets tons of traffic, and costs less if you’re marketing pay per click. You can also pull up your SEO by attaching YouTube videos to your site. This is relatively easy. Simply create a “blog announcement” or “article announcement”, show the page and talk for about 30 seconds telling how awesome the article is and how it will help solve your viewer’s problems. This creates more traffic flowing to your articles, blog, and website, and tends to move everything up the SEO ladder quickly. That will give you the internet marketing help you need to be on your way to success.

If you want to increase your traffic online, then accessing internet marketing help is your best bet. I recommend you take advantage of my FREE 8-Day Internet Marketing Mastery School, which will quickly teach you the basics of internet marketing as well many other cost effective tricks to the trade.

Article Source: http://EzineArticles.com/?expert=Nancy_Harnell

The CTR is the first factor for your success in PPC online advertising game. It is the percentage value of people who actually click on your advertisement. It can represent the opportunities for you to convert visitors to buyers. The more visitors you can turn the more sales you can make. That is why CTR is the first significant factor for winning the PPC online advertising game. In this article, you will discover and learn inside proven tips how to increase skyrocket your CTR in PPC online advertising game, particularly Google Adwords.

1. Identify Your Advertising Objectives. There is no doubt that you have to identify the purposes of your advertisement. With those objectives, you will know how to write, optimize and test your strategy to improve your advertising. Otherwise, you will lose the direction and strategy in PPC online advertising game. Every advertisement must have their purposes! With the clear objectives, it is easier for you to write the powerful and response advertisement toward to your goals.

2. Know Your Audience in the Market. With the better understanding in your audience or people in your market, you can create the powerful and related advertising for them. You should have to identify the characteristics of those people in the market in order to help you to clarify what target your advertising is aimed.

3. Organize Your Account and Maximize the Effectiveness. Many studies reveal that the well-organized account, campaign and ad-group are affected directly to the CTR, particularly the quality score in Google Adwords. Your primarily task in organizing is to arrange effectively the relevancy and related PPC campaigns and ad-group. This has been proven that it will definitely help you to increase the relevancy, quality score and CTR.

4. Research Keywords Effectively. It is obvious that you have to research your own keywords. You must discover niche keywords for what people are searching. The more relevancy keywords you have, the more opportunities for increasing CTR you get! Also, you can create highly specified niche ad group based on the given niche keywords. With the specified ad group, you are maximizing the effectiveness.

5. Maximize the Power of Keywords Matching. In Google Adwords, there are several types of keywords: (1) Keyword Broad (2) Keyword Phrase (3) Keyword Exact and (4) Negative Keyword. To increase the CTR in your PPC advertising campaigns, you must utilize the power of those keywords. You have to use them all to maximize the utilization and reach wider range of potential buyers.

6. Avoid Duplicate Keywords Across Ad Groups. There are no any reasons why you have to put the same keywords and keyword types in more than one ad group. With the duplication, it will affect directly to the quality score and CTR in the long term.

7. Be Strategic to Bid Your Keywords. One of the major reasons why other people can not get high CTR is that their advertisement is in the low position. Many researches suggest that the great position should be in the first page or at least the second page of all search engines, ranking #1-#20. To get a great position in search engines, you have to have your own effective keyword bidding strategy. You can search and discover effective bidding strategies on the internet. There are many approaches for keyword bidding strategy on the internet.

8. Write the Eye-Catching Advertisement. Obviously, your advertisement must be eye-catching advertising. The more attractive advertising is, the more opportunities to increase CTR are! Many studies suggest that you have to insert the focus keywords in your advertising as much as possible, particularly in the first line of your advertisement. This approach has been proven that it works very well for many advertisers.

9. Use the Power Words like “Buy”, “Sell”, “Order”, “Browse”, “Learn”, “See”, “Discover”, “Learn How” and “Sign up” in Your Advertisement. To write the attractive advertisement, those words have been proven that they are very attractive for viewers to click on. You should test inserting those words into your advertisement and track your results. It is worthwhile to test!

10. Ensure that Keywords and Sites are Relevancy. With the relevancy between keywords and web sites, it will affect directly the quality score in Google Adwords. With the high quality score, your advertisement will be in the great position for viewers. That will increase indirectly the CTR rate! Many studies reveal that you have to ensure that your keywords will appear in the website or landing page, like header, title, META tags, and content.

11. Use the Relevancy Display URLs. Indirectly, using the relevancy display URLs will increase the quality score in Google Adwords. With the high score, you will get a great position in the search engine for your advertisement. Also, the display URL will be represented directly to the viewers. With the relevancy or related display URLs, it has been proven that viewers are willing to click on those URLs rather than spam or unrelated URLs.

12. Monitor, Track, Evaluate and Test. Another key to increase skyrocket your CTR is to monitor, track, evaluate and test everything in the PPC campaign where you can test. It is a great idea to test: (1) campaign and ad-group organization (2) keyword bidding strategy (3) keywords in ad-group (4) advertisements and (5) landing page or website in your PPC advertising campaigns. By effective testing, you have to monitor, track and evaluate systematically those results closely. Without the effectiveness, your monitoring, tracking and evaluation will be useless.

Final thought, the CTR is the opportunities for you to convert visitors into buyers. The more CTR you have, the more opportunities for you to turn to customers. To success and increase your CTR rate, you should take those above tips into your action seriously. They have been proven that they can help you to increase skyrocket CTR up to 66% in Google Adwords, based on the many experiments. You have to keep your eyes closely on your CTR to maximize the opportunities to convert those visitors to customers.

About The Author

Siripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable pay per click campaigns. His website, www.iPayByClick.com [http://www.iPayByClick.com], provides a wealth of informative articles and resources on everything you’ll ever need to know about pay per click advertising. Free special reports at: www.iPayByClick.com/free-report [http://www.iPayByClick.com/free-report].

Article Source: http://EzineArticles.com/?expert=Siripong_Roongruangsuwan

The AIDA Formula or Principle is purportedly over a century old. It has its roots in the advertising world, and has been imported online for our use in internet marketing. Its inventor or originator is unknown but it is regarded as the most-revered and time-proven formula in generating sales. Consider it as a rule-of-thumb and something which must be learned by all marketers as rudimentary knowledge.

AIDA is the acronym for the four steps of the formula. First, you capture your prospect’s Attention (A). Second, you develop Interest (I) about your offer. Third, you intensify Desire (D) for the purchase of your product or service. And fourth, you induce the prospect to Action (A)- to buy from you.

Here’s the formula again for better visualization.
A = Attention
I = Interest
D = Desire
A = Action

Discussion of the individual steps follow.

Attention: Capture the customer’s Attention.
You can do this through the use of a catchy or unique headline. Continue with a follow-up on the sub-headline for sustained attention. Other elements such as a distinct graphic or unorthodox video can also be used. No specific rules apply except that the method used should be appropriate to the product being sold and not overly unusual as to divert the prospect’s attention.

Interest: Develop the customer’s Interest.
Do this by focusing on and demonstrating benefits. A cardinal admonition here is not to focus on features (as in done in traditional advertising). Customers buy benefits and are not too interested in reading about features. The Benefits vs. Features agenda is a sub-topic that needs fuller amplification, and is not fully covered here.

Desire: Intensify the customer’s Desire.
Convince customers that they want and desire your product or service. That it will satisfy their needs. Build desire by making your offer irresistible; such as the inclusion of a number of freebies. You must make sure that the free stuff you give are related to your main product and that they have true value as well. Buyers do not like worthless stuff which they cannot really use. Include a no-risk guarantee. Create urgency in your offer; such as: “Order your copy within three days, before I remove the 40% off bonus.”

Action: Induce customer into Action.
Lead customers towards taking action and/or purchasing. You must have a clear Call to Action. You must ask the customer to buy. You must make it easy for them to buy. Offer as many paying options as possible.

A new flavor of the formula has recently been produced online. A terminating fifth letter– S, has been added to the acronym to produce the updated– AIDAS formula. Thence,
Satisfy: Satisfy your customer so that they become return-customers who can also give referrals to your product.

To develop a better appreciation of the AIDA formula, study several sales pages and identify each of the AIDA elements on them. Beginners usually need some time before the system is assimilated. But becomes second-nature when consistently used.

About the Author:

Raffy Chan is an architect, consultant, entrepreneur, writer and internet marketing enthusiast; based in California.

Get assistance with your Keyword Research to know your “golden nugget” keywords…

Download his free ten-page PDF eTutorial on Market Samurai in Twenty Minutes: A Beginner’s Guide to Keyword Research in Four Easy Steps from– http://www.marketsamuraiforfree.com

Article Source: http://EzineArticles.com/?expert=Raffy_Chan

Internet pioneer Angus MacSween will claim his Iomart web- hosting and data storage group is finally delivering on its early promise when he delivers a bumper set of yearly figures on Wednesday.

Brokers believe he will confirm last year’s pre-tax profits more than doubled from pound(s)1.25 million to around pound(s)3.3m and most expect another 50%-plus rise in the current year.

May Gurney will underline its ambitions for the pound(s)2.4 billion Scottish infrastructure support market on Wednesday when it reports its first annual results since its recent acquisition of Aberdeen’s Turriff Group.

The purchase brought with it contracts with the likes of Scotia Gas, Scottish and Southern Energy and Scottish Water, and directors believe they can use the purchase to expand into areas including highways maintenance and waste collections.

Horticultural group William Sinclair, which owns extensive peat fields in Scotland, is due to deliver a strong trading update on Wednesday following peak demand for compost from gardeners replacing frost-damaged plants.

Followers believe that the statement will underpin forecasts of a 50% profits jump for the full year.

Leading internet fashion group ASOS will continue its spectacular growth record on Thursday with confirmation of a 70% leap in sales, more than half now coming from overseas.

	Advertisement: RSS feeds Check out this great offer on RSS Feeds http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

Now with all the fancy programs, and fancy things on the internet out there that guarantee you results in short periods of time, you will find that a lot of them will not work, and will in fact turn out to be scams. While it is nearly impossible to weed out every scam that could be headed your way, you will find that a good many of them can be weeded out simply using common sense. This common sense is through a good amount of careful thought you put into each decision that affects your business in one way or another.

How Can RSS Feeds Help?

RSS feeds help your business simply by opening up a direct communication channel with every customer that has signed up and allows you to deliver the important information right away. It allows for you to also request feedback from your customers, and will allow you to gauge reaction relatively quickly to potential changes that you are thinking of making.

RSS feeds will also assist your company in saving money through reduced advertising spending. This reduction in spending allows you to redirect the funds elsewhere in your company that would best benefit your growth or other potentially good changes that could be made.

People need to realize when using RSS that while it is a delivery system for information, it can be abused, and if you happen to abuse it, you can end up driving customers away as opposed to helping draw customers into your establishment. Driving them away can cause irreparable harm to your image and when you start to impact your image, you will end up with drastic results that you may not be able to counter, and if you run into this you will have to think fast and act faster.

Negative press for a business is something that can sink even the sturdiest of ships, and cause the worst damage possible. You need to simply do onto your customers as you would have them do onto you. If you treat your customers with respect and treat them the way you yourself would like to be treated, than in the end you will end up with a positive result. RSS will help you deliver through sales, and new product information, the attitude you want your customers to see, and will help your image be placed in front of them without the image that you are trying to sell them something they do not want, and without the pesky salesperson image you get if you were face to face!

RSS Gadgets is an easy to deploy RSS Feed Aggregator that places affiliate products on your web pages from Amazon, Clickbank and eBay! You choose what types of ads to display based on keywords you’re targeting within your own niche market.
You will ABSOLUTELY Love how easy it is for you to take a web page, plug in RSS Gadgets and then let the products sell themselves!

Article Source: http://EzineArticles.com/?expert=Jason_McCarran

	Advertisement: Affiliate marketing Check out this great offer on affiliate marketing http://rssground.com/affiliate

	Advertisement: Affiliate marketing Check out this great offer on affiliate marketing http://rssground.com/affiliate

Online affiliate marketing is an online-based marketing activity where an organization recompenses one or more affiliates for every sale drawn through the latter’s marketing endeavors. There are actually thousands of merchants available with a wide range of services and products. When you, as the affiliate, bring visitors to these services and/or products through a link from your own site to the site of a merchant, you get to obtain a commission. Of course, the necessary steps need to be taken, such as buying or registering.

Online affiliate marketing can be a very simple means to earn some money. In fact, it’s actually so simple that even teens are making it big online. The fundamental ways for which affiliates are rewarded when they bring their visitors to a merchant’s site are not complicated. First, a visitor or customer may purchase a product/service from the one who is advertising. He/she may also finish a lead form and utilize the service/product offered (installation may also be performed for software products). Finally, the customer may click on a link via the affiliate site and go to the merchant’s site. Commissions can be generated in these ways and they do differ from one merchant to the next.

How Online Affiliate Marketing Functions

If you have a site or blog and are searching for a means to obtain income from your online business, think about online affiliate marketing programs. Online affiliate marketing is a phrase utilized to depict a revenue-sharing scheme where an online marketing program allows one to advertise with banner ads or place buttons on their own site. Webmasters will obtain a commission from conversions when a visitor clicks on the affiliate link and employs the desired action, such as buying a product, choosing to download something or opt for newsletters on the advertiser’s site. Advertisers pay for affiliate programs for lead generation and ultimately, sales.

Not all affiliate schemes function in the same manner or make payments with similar rates. Some allow you to provide text or image hyperlinks to items or a service, while others enable you to establish a shopping site that sells items similar to the content of your own site. In yet other cases, you’ll just be asked to provide general banners or buttons. The payouts to the webmasters or affiliates may differ as well, but in the most typical forms the affiliate receives payment via check, direct deposit or PayPal in some cases.

Applying The Basics Of Online Affiliate Marketing

If you’re considering online affiliate marketing, you should get to know the terminology. This will help you better comprehend affiliate agreements, how various programs function and how you can earn big bucks. A good way to learn more is to obtain a guide that you can use for your own advantage and at your convenience. For beginners, it’s always best to go with ebooks that are easy to understand, practical and informative.

Before You Jump Into Online Affiliate Marketing

Here are some things you might want to consider. First, familiarize yourself with your “audience.” Know what group or market you’d like to target. It only makes sense to go with something that you are very knowledgeable and passionate about. Next, use the honesty policy: promote products or services you most likely believe in or actually use, as affiliate links can so easily appear tacky to most readers when you are not sincere in your recommendations. Provide good-quality content, choose your products/services carefully, try various programs, update your offers and be persevering.

Discover How To Make Money Online TODAY
Simple Step-By-Step System - Guaranteed To Work
FREE Download Worth $197 - Limited Time Only!
http://www.MakeMoneyFromTheInternet.com

Article Source: http://EzineArticles.com/?expert=Ewen_Chia

	Advertisement: RSS feeds Check out this great offer on RSS feeds http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS feeds http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS feeds http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS feeds http://rssground.com

It is a simple truth. Yet while many of the biggest players on the web know it, most webmasters overlook the fact that customer reviews can provide for a source of constantly updated content that potential customers would find to be an invaluable source of information.

It is also true that by simply combining customer reviews with RSS feeds, you too can ride a new wave of shopping (or social) traffic.

Traffic! It is the one problem that webmasters continually face, and which can NEVER be fully solved. How to find visitors in a reliable, repeatable, and cost-effective way. Because without visitors all your beautiful content might as well be locked away in a vault–no one is ever going to see it. If the purpose of your site is to sell, you will sell nothing. If the purpose of your site is to build a social network, you might remain its only member. You need traffic to succeed. Lots of it.

In this article I am going to consider just one traffic building initiative–one that happens to be enjoying a growing wave of popularity. It involves harnessing the power of RSS (Really Simple Syndication) feeds to build traffic. You are probably aware of RSS as a means of syndicating news content. Websites that produce news have been building XML-formatted news stories for years. These files are retrieved by other websites, the new stories are extracted, and the content is placed (on these publisher sites) before a public ever-hungry for new information.

The arrangement has worked well for everyone. Those who have displayed the RSS feeds have gained content to feed their visitors. Those who have produced the RSS feeds have obtained backlinks to their websites, which has helped to bring in new traffic. In fact the arrangement has worked so well that webmasters have been encouraged to move beyond simple news syndication.

This makes a lot of sense. News articles hardly represent the only content that surfers are looking for. Recipes, shopping coupons, MP3s, schedules for local events… The list of possible things that people search for is endless, and if you can provide “new” instances of such information, then RSS represents an ideal means of getting that information in front of the people searching for it.

Sure, it used to be the case that everything you wrapped up in an RSS feed had to take a very simple form. Every item in your news feed was reduced to a title, a url (to the source of the information), and a short snippet, or description, to hook the reader. But RSS has sprouted wings over the years and now you can package practically any data structure into a feed that you like. Because of this there is no reason why we cannot suitably package customer reviews into a feed.

But what exactly would we put into an RSS-formatted customer review feed? And is this a good idea? Let me answer the second question first. Yes! It is a very good idea to package customer reviews as RSS feeds. Why? Because if you think about it, a customer review is very much like a news item. It is a packaged opinion that has been released for the express purpose of swaying the mindset of someone who is looking for information on the very topic it addresses, whatever that topic might be. To the person searching for the information, this review is news indeed, and more often than not it is welcome news.

So what should go into the feed? Well, a summary of the review, seems obvious. That can be used as the title element, and a snippet of the review can be used as the description. But there are other elements to a review that we have grown accustomed to over the years, and they can go into the feed too. Pros and cons of the reviewed item can be listed and highlighted. We can put in a numeric rating for several different attributes of the item being reviewed (for example, quality and robustness of the item, it’s ease of use, value for money, and so on). We can put in images too. Stars to represent the numeric ratings, maybe. A picture of the item. We could even put in a link to the profile of the reviewer if we wanted. When we do these things, the final formatted customer review feed can look very enticing indeed.

Of course, the prospect of collecting reviews, let alone formatting them into RSS feeds might very well seem daunting to the average webmaster. But there are low-cost commercial applications available which will do all of this work for you–for example, the review engine known as Red Queen at http://www.randommouse.com/redqueen. Furthermore, you can now upload customer reviews (in RSS format) to Google Base and make them available to the various Google outlets. Admittedly these are early days for webmasters hoping to profitably hook into Google Base traffic sources, but the prospects are exciting nonetheless.

One thing that seems certain is that customer reviews as RSS feeds represent an as yet untapped opportunity for webmasters. Customer reviews have long been profitably used by big players on the web (Amazon.com being an obvious example) but have not been fully exploited. By coupling this popular opinion-based source of information with the technology of RSS syndication, savvy webmasters who take the reins today are sure to get first mover advantage on this new means of marketing, and build the traffic they need to assure the success of their online businesses. And, of course, there is really no reason why you should not be one of them!

Stephen Carter is the developer of powerful customer review software that allows webmasters to take advantage of the traffic building potential of customer reviews published as RSS feeds. To learn more, please see the accompanying tutorial: How To Publish Customer Reviews As RSS Feeds.

Article Source: http://EzineArticles.com/?expert=Stephen_J_Carter