Internet Marketing Blog

Schawk, Inc. (NYSE: SGK), a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced plans to release first-quarter 2011 financial results on Wednesday, May 4, 2011, after the market closes.

Schawk has scheduled its conference call for Thursday, May 5, 2011, at 9:00 a.m. Central time. Hosting the call will be David A. Schawk, president and CEO, A. Alex Sarkisian, executive vice president and COO, and Timothy J. Cunningham, executive vice president and CFO.

To participate in the conference call, please dial 866-543-6403 or 617-213-8896 at least five minutes prior to the start time and ask for the Schawk, Inc. conference call, or on the Internet, go to http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=82169&eventID=3991918 . If you are unavailable to participate on the live call, a replay will be available through May 12 at 11:59 p.m. Central time. To access the replay, dial 888-286-8010 or 617-801-6888, enter conference ID 69938243, and follow the prompts. The replay will also be available on the Internet for 30 days at the following address http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=82169&eventID=3991918 .

About Schawk, Inc. Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 18 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com .

AT SCHAWK, INC.: Timothy Allen Vice President, Finance Operations and Investor Relations 847-827-9494 Timothy.Allen@schawk.com AT DRESNER CORPORATE SERVICES: Investors: Philip Kranz 312-780-7240 pkranz@dresnerco.com

I have always wondered what the best copywriting hidden secrets were. Firstly I thought I should take a course of some sort. Maybe all the secrets to selling are hidden in these super expensive courses at college. It is something I will probably fail at in any case. The good news is that you don’t have to go through all of that effort. If you want to be the best you need to follow the best. So how do you do that?

It’s quite simple nowadays. All you need is Google. A free service open to us all. For example, search for: “How to write a brilliant sales letter” and you will be surprised at the wealth of information that shows on your screen in seconds. Here you will have advice from some of the best copywriters for free. Why spend all that money on expensive courses then?

The best thing is to know your audience. I have realized that getting your audience’s attention is not as easy as you think. If you listen to some of the better copywriters’ advice you will see they all mention some of the same techniques. Funny enough, these techniques are the same ones we fall for every day on TV or on the Internet. It’s not hard to see that they have all got it down to a science.

I believe that it’s important to have a checklist. Only after you have ticked all the boxes on this list are you allowed to put your sales letter out there. Find some of the best copywriting and study the similarities on all these guru’s letters and put them in your checklist. See how they love to create a character with traits, looking to solve the same problem as the average Joe. Find out what makes their work so enticing.

Follow these techniques and practice, practice, practice. Write ten different versions of a sales letter and split-test them to see where you have hit the nail on the head. Start focusing on those techniques and you will soon have all the sought after secrets at your disposal.

Go ahead and choose a product on Clickbank or some other affiliate marketplace. Create persona’s and use them in your letters. Write 10 different sales letters about the same product. Put them all online. Check to see which one causes the most clicks. These are the absolute gems and are where you have done the best copywriting.

Neil Rose is a passionate internet marketer. He has been at it for a few years and has made it his main source of income. Good copy writing is one of the skills he prides himself on the most. Have a look at some of his other work and his copy writing service over at:

http://ebestcopywriting.com/

http://ebestcopywriting.com/best-copywriting/how-to-acquire%C2%A0the-best-copywriting-services-2

Article Source: http://EzineArticles.com/?expert=Neil_Rose

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USDA and the Department of Health and Human Services have unveiled a new website (www.foodsafety.gov) designed to help consumers obtain the latest information on food safety and food recalls. The site features information from all the agencies across the federal government that deal with critical food and food safety information, including preventive tips about how to handle food properly, alerts on food recalls, and the latest news from the key agencies.

Consumers can sign up to receive e-mail and RSS alerts on recalled or potentially unsafe food, while also getting information from scientific experts across the government on food safety. Later phases of the site will include recall feeds for texting and mobile phones. The site will also feature a food-safety.gov widget that the public and media can download and promote on their websites and social networking pages. The widget will instantly update viewers with the latest food safety recalls.

NEW YORK — Forex International Trading Corp. (the “Company”) (OTCBB: FXIT), a company principally engaged in offering through its affiliates of a web-based foreign currency trading platform to non U.S. residents, professionals and retail clients, today announced that the Company has begun branding and marketing its Forex and futures trading platforms to U.S. clients through “Beam Financial Group, LLC”, an Introducing Broker (IB) registered in the U.S. with the Commodity Futures Trading Commission and a member of the National Futures Association.

The Company owns 50% equity interest in both Forex New York City and Wheatley Asset Management. With approximately $4 trillion being traded in the Forex market each day and increasing number of people interested in trading currencies, the companies have merged branding strategies to operate 3 business units: BeamFX, Beam Futures and Currency School New York. All three divisions have launched websites to cater to clients interested in specific services.

BeamFX is an introducing broker in the retail Forex market where clients will have the option of using efficient and cost effective trading platforms to trade for themselves or participating in a “Trade Leaders” program where they can choose to have their accounts mapped to automatically trade alongside a roster of experienced successful traders with proven track records. The company will be hosting a Free 1 hour informational webinar today, April 27th, 2011 at 9:00 PM EST to introduce this concept to the retail public. For more information about this program visit: http://www.beamfx.com/managed/index.php.

Beam Futures is an introducing broker in the retail Commodity Futures market where clients will have the option of using efficient and cost effective trading platforms to trade for themselves or place their capital with one or more of a carefully selected group of Commodity Trading Advisors (CTAs) for professional management.

Currency School New York, located in New York City, is a state-of-the-art Forex training center and educational portal that offers BeamFX clients comprehensive currency trading courses, on location or online, that appeal to beginners and advanced traders alike, covering all aspects of currency trading from technical analysis, through money and risk management, to trading psychology.

CEO of Forex International Trading Corp., Darren Dunckel commented, “Integrating and co-marketing between the company’s various business units will be instrumental in successfully growing the business in the United States. We are devoted to serving the rapidly growing multi-billion dollar Forex and futures markets and we believe our multi-faceted business model will be conducive to the rapid growing markets here in the U.S.”

About Forex International Trading Corp.

Headquartered in New York, NY, Forex International Trading Corp. operates an offshore advanced online trading platform for Forex markets to non U.S. residents. For US residents the company operates an online currency trading platform and online futures trading platform under its Beam Financial Group of companies. The Company focuses on providing individual and institutional investors with a platform for buying and selling currencies, precious metals and commodity futures. The company’s platforms allow self-directed, broker-assisted, and managed accounts. Through the platforms, customers have access to over 20 currencies and bullion deliveries. The Foreign Currency Market (”Forex” or “FX”) is created by the global exchange of currencies. According to the Bank for International Settlements, the average daily turnover, or, volume in the Global FX market in April 2010 was $4 Trillion compared to only $1.2 Trillion in 2001 (Wall Street Journal, Sept. 1, 2010). Historically, access to the FX market was only available to governments, commercial banks, corporations, and other large financial institutions. The Company is now capitalizing on the growth of online currency trading through its state of the art web-based trading platforms.

For more information, please visit: http://www.forex-international-trading.com and http://www.beamfinancialgroup.com.

Forward-Looking Statements: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others, whether Forex International Trading Corp. can successfully execute its operating plan; its ability to integrate acquired companies and technology; its ability to retain key employees; its ability to successfully combine product offerings and customer acceptance of combined products; general market conditions; and whether Forex International Trading Corp. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Forex International Trading Corp. does not undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Of the many contemporary tools being introduced on the virtual world, the pay per click is used by hundreds of people across the globe to augment their online revenues. This type of advertising involves the payment to the advertisers only in the condition that the potential customer clicks on the ads displayed, which are designed specially and displayed on the right hand side.

However, there are certain risks associated with this kind of advertising. Once the organization or the web writers bid the keywords, they have to pay an amount against it as a part of the deal, but in the cases the potential visitor does not become the buyer or the customer these companies might end up losing money. This article discusses how to optimize the pages using the pay per click mode of advertising.

1. One should make use of the strong reviews, which will help in convincing the potential visitors to buy or test the product or the services. It is important that one performs a thorough research on the product and the services before writing these reviews and help the visitors in knowing about its benefits in an objective manner. The content of the posts should not be confusing at all.

2. Making use of the ‘you-attitude’ approach, the content should talk about the offerings being extended to the potential customers. These benefits play a vital role in convincing the potential visitors into buying or trying out the products or the services.

3. One should not forget to mention stating the benefits on the landing pages of the websites. In the same way the optimized keywords should be placed strategically in the content of the landing pages. One of the best ways of placing these keywords is by using them in the headlines and the titles.

4. The main aim of using the pay per click approach is to ensure that the visitors are converted into the customers for any particular company running an online website or planning to augment their online revenues. It is important that the interface of the websites is not confusing or cluttered to make sure maximum clicks.

5. One of the smartest ways to ensure that the site is able to grab the attention of the viewers is by comparing two to three affiliated products. Preferably, this comparison should be made on the landing page.

6. In order to ensure that the pay per click pays off to the best, one should make sure that the site is well planned providing the testimonial, reviews, and ranking of the affiliated products to provide comprehensive information to the visitors in a concise manner.

Here in this article you will learn about pay per click advertising and you will also learn about ppc management.

Article Source: http://EzineArticles.com/?expert=Kashif_Raza

Microsoft Corp. and thePlatform have announced that the companies have integrated Microsoft’s leading digital media technologies, including Microsoft PlayReady and Internet Information Services (IIS) Smooth Streaming, into thePlatform’s mpx video management system. With this integration, premium video providers can deliver protected, high-definition (HD) Web video for both in-home and remote viewing experiences. The solution provides full offline and streaming capabilities across a broad ecosystem of devices spanning Windows-based PCs and Macs.

“Media companies and TV service providers are seeking protected, scalable, cross-platform solutions for publishing premium video,” said Marty Roberts, vice president of sales and marketing at thePlatform. “We’re very proud to work with Microsoft, which has established itself as a leader in the delivery of smooth, high-quality streaming and advanced content protection. Together, our integrated solution can offer our mutual customers a robust, high-quality viewing experience for their viewers around the world.”

“thePlatform is one of the leading online video management and publishing companies, and it offers us the ability to extend the reach of Microsoft technology to more network operators and content creators,” said Austen Mulinder, corporate vice president, Communications Sector at Microsoft. “At Microsoft, we seek out relationships with companies such as thePlatform to create opportunities for media and entertainment companies to innovate, differentiate and create new revenue streams and experiences across the PC, TV, phone and beyond.”

Bringing HD Media Experiences Online

By implementing IIS Smooth Streaming, a feature of IIS Media Services, thePlatform’s customers can present optimal experiences based on available network bandwidth and device capabilities. IIS Smooth Streaming is a form of dynamic adaptive streaming over HTTP for delivering live and on-demand content that adjusts video quality automatically and scales massively on content distribution networks. It provides a high-quality viewing experience, which can lead to longer engagement times and makes possible the delivery of full HD 1080p media experiences. thePlatform is also using Transform Manager, which is a server-side transformation engine built into IIS Media Services, to streamline production workflow for content companies by enabling solutions such as encoding once and simultaneously delivering multiple formats.

Microsoft PlayReady DRM Technology Enables Seamless Access to Premium Content

Microsoft PlayReady technology is widely supported in the industry and draws on the experience gained from more than a decade of investment that Microsoft has made in the development of digital rights management (DRM) technology. By offering Microsoft PlayReady, thePlatform offers content protection technology for publishers on Windows-based PCs and Macs. thePlatform’s support of Microsoft PlayReady underscores its benefits as a flexible, reliable and scalable content protection technology.

Comcast’s Xfinity TV Online Adopts thePlatform and Microsoft Technology

Comcast Interactive Media LLC is the first company to combine Microsoft PlayReady and IIS Smooth Streaming technology with thePlatform’s video management services, as part of Comcast’s Xfinity[R] TV service, which is available online through the company’s popular Xfinity TV app. The technologies are integrated as part of the On Demand video streaming feature on the iPad. “We’re always looking at technologies that will help us deliver high-quality, premium video to a broad range of IP-connected devices,” said Charlie Herrin, senior vice president of product development and technology for Comcast Interactive Media. “This new, integrated solution from Microsoft and thePlatform supports our ongoing efforts to deliver great entertainment experiences for our customers on all screens and devices.”

Additional information about thePlatform is available at http://www.thePlatform.com. Additional information about Microsoft is available at http://www.microsoft.com.

About thePlatform

thePlatform is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Cablevision, Canwest, CBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, HIT Entertainment, NBC Local Media, Outdoor Channel, PBS, PBS KIDS Sprout, Rogers, Sony BMG, Starz Play, Time Warner Cable, Travel Channel Media, truTV and numerous others. With a 10-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com. About Microsoft Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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The CDC and Department of Health and Human
Services have recommended that schools use school to home communication
tools to aide parents and students in the event of school closures or
student absences due to the upcoming H1N1 (Swine) flu season.

Many schools have turned to HomeworkNOW.com to be a major component of
their flu season preparation plans. These schools plan to use
HomeworkNOW.com as a means to communicate important school and classroom
information via the web, email, mobile text messaging, Facebook, Twitter,
RSS Feeds and more.

“This year’s flu season is really making schools take a look at their
school to home communication capabilities. HomeworkNOW.com continues to
help schools solidify their formal procedures for posting school alerts,
announcements, take home notices, class web pages, homework assignments,
and more,” commented Nick Rago, HomeworkNOW.com Managing Director.
“Schools are choosing HomeworkNOW.com because it’s low cost, easy to
implement, easy to use, and offers the unique ability to proactively
communicate school information to parents and students across a variety of
communication methods including social networking sites like Facebook.”

Parents and students can easily view school and classroom information
online at MY.HomeworkNOW.com or via mobile device at their convenience;
but, what makes HomeworkNOW.com unique is its ability to allow parents and
students to subscribe to receive content via email, text messaging, RSS
feeds, and social networking sites, like Facebook. (HomeworkNOW.com
recently released its Facebook application that sends school content and
notifications directly to Facebook users when a school administrator or
teacher updates or posts school content.)

Rago added that he believes it is not too late for schools to implement a
solution like HomeworkNOW.com in time for this year’s flu season: “Because
HomeworkNOW.com is a web-based service with no hardware or personnel
investment needed, schools can begin to use the service immediately.”

School administrators, teachers and other personnel are welcome to learn
more and request a free 90-day trial at http://www.homeworknow.com

About HomeworkNOW.com

Used by thousands of K-12 schools since 1998, HomeworkNOW.com makes it
possible for schools to communicate with parents and students via the web,
email, mobile text messaging, Facebook, Twitter, RSS Feeds and more.
Administrators use HomeworkNOW.com to easily and paperlessly communicate
school announcements, alerts, and take home notices. Teachers use
HomeworkNOW.com to communicate homework, newsletters, files, and more.
Web-based. District-wide, school-wide, individual teacher solutions
available. http://www.homeworknow.com

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact: Nick Rago HomeworkNOW.com Email Contact http://www.homeworknow.com 888.397.6297

Adding value to what you promote as an affiliate will increase your income dramatically. I learned this very quickly, and have gone on to be a top affiliate for some of the biggest names on the Internet. When you are deciding what to offer as a value add to your affiliate promotion, remember to consider the cost of the product or service, the topic of the product or service, and what your prospects have come to expect from you. When you think of these things and address them up front, your bottom line is certain to increase.

If the product you are promoting is less than a hundred dollars, you may want to offer one of your own products that is in the same price range. If you do not have any products that fit that category, you can always put together some private label rights (PLR) products that are complimentary to the topic of the affiliate product you are recommending. If the product or service is relatively expensive, more than about five hundred dollars, you may want to offer a thirty minute phone consultation to those who purchase through your link.

Also take a look at what your prospects have come to expect from you. If you have promoted products, courses, services, and other programs in the past, think about what you have offered them as a value added bonus. If you have never offered a bonus of any kind, start slowly and offer something small. This will give you the opportunity to see how this works with your list and to ask for their feedback about this. Marketing strategies work best when everyone is involved.

I have found that offering a thirty minute phone consultation works very well with my prospects. This gives me a chance to get to know them more, and they can see what it would be like to work more closely with me. Some of my mentees started working with me after one of these consultations. The know, like, and trust factor is always at play in business, whether online or offline. Speaking one on one on the phone with someone on your list will change your relationship with them dramatically.

Think about what value you can add to what you promote as an affiliate. The more relevant to what someone is purchasing, the better. We all like to receive a bonus gift when we make a purchase, so think outside the box and see what you can come up with that would make sense to your market.

Remember that the reason to start an Internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business by visiting http://OnlineWritingSuccess.com to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.

Article Source: http://EzineArticles.com/?expert=Connie_Ragen_Green

Did you ever try to get sales copy done for your new product only to find out that the person you approached to do it is backed up for about three months? There’s a reason for that. Good copywriters are hard to come by. And the reason they’re hard to come by is because copywriting is more than just writing copy. There are several factors involved with being a good copywriter. In this article, we’re going to briefly cover the keys to writing successful copy. In future articles, we’ll go into more depth. Hopefully, after reading this, you’ll have a pretty decent idea of what it takes to write good sales copy.

The most obvious thing that is required to write good sales copy is that you need to be a good writer. Okay, that may be easier said than done, but it’s not impossible to learn the skill. There are some excellent books out there. But even more helpful than books is the fact that there are a number of copywriters out there who will actually take somebody under their wing if they feel they show promise as a copywriter. Take advantage of this. It will be the education of a lifetime. You’ll have to work hard and at times the work will seem thankless, but when you’re making $2,000 per copy, you’ll be glad you went through it.

But there are things beyond the obvious that are necessary to be a successful copywriter. One of those things is the ability to do research. Why? You’re going to get jobs writing copy for people with products that you have no knowledge of. Not only that, you will have little or no knowledge of the market itself. You’re going to have to research what this market is about, what their hot buttons are, why they buy things, what solutions they’re looking for, and so on. The research aspect of writing is probably the most time consuming of the whole process.

Another key to successful copy is to know what’s working in today’s market. Copywriting is not a stagnant process. What worked years ago may not work today. So you have to keep an eye out for copywriting trends. This is pretty easy to do simply by checking out the biggest selling products in the marketplace. You’ll have to check out quite a few niches as each one is going to have its own style. For example, you’re not going to write the same kind of copy for a “make money at home” product as you would for a product in the health niche.

In future articles, we’ll go into more detail in these areas. For now, be aware of these few simple things. If you concentrate on them, you’ll improve your writing greatly.

To YOUR Success,

Steven Wagenheim

Want to save $2,500 to $15,000 in copywriting costs? Want to write copy yourself that can command that kind of payday? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

Article Source: http://EzineArticles.com/?expert=Steven_Wagenheim

Both banner ads as well as pay-per-click are effective methods of marketing online, in this article I will point out the difference between the two forms of marketing.

First banner ads, these are similar to billboard ads we see by the roadside offline. They do have one advantage over traditional billboard ads, there is the ability to track the number of people that are interested in the ad by the number of clicks the ad receives.

This is the advantage of most types of marketing on the internet and banner ads benefit from this as well. It can also be considered as a direct method of marketing because the prospect can take action immediately by clicking on the ad.

Banner ads are usually placed on websites online, they are usually on the top of a website or on the side, these are sometimes referred to as skyscraper ads. Banner ads rely on traffic to a website to attract prospects and the more targeted the banner ad to the website it is being placed on, the better the results.

On the other hand we have pay-per-click ads, these ads are triggered by a searcher typing in a keyword phrase into a search engine. The ad only shows based on the keyword that was typed into the search box. The big difference between banner ads and pay-per-click ads is the fact that pay-per-click ads have the ability to be more tightly targeted because you are able to choose when your ad is shown based on the keyword phrase that was typed into the search engine.

I wasted 17 months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my “Quality Traffic Report”. In it I will show you my results after testing Content Marketing vs. Google pay per click, you can use the results to start driving profitable traffic to your website and also increase your opt-in rate. visit http://www.qualitytrafficbuilder.com/traffic

Article Source: http://EzineArticles.com/?expert=Tayo_Binuyo