Well…after about a year doing PPC, (Pay Per Click) and 7 months with a PPC club l feel that l should make an honest post on whether or not it really works, or still works?
For the sake of classification l will use 3 terms, which follows.
• The 3% of people that have a natural knack for PPC and can make substantial amounts, while the majority scratch their heads trying to make anything.
• The percent that gets lucky and finds something quickly.
• And the percent, “that is the majority” that sees these success posts on the forums and begin to wonder what is wrong with them and start thinking that after 6 months or more have passed that maybe they are cursed, etc because other people seem to be getting somewhere with this?
But it is only a small percentage of people that are posting that gives you an unnatural expectation.
I could rattle on about this, but you probably get the idea.
If PPC worked for everyone then PPC clubs forums for example would have most of its members saying that they are making money from it; They usually have a very small percentage of their overall members putting up a positive post.
So…in my honest opinion is it worth joining a PPC club or doing it on your own, well yes and no?
• If you are hard up financially, and like to gamble, then yes, (but l wouldn’t recommend it).
• If you are very lucky in financial things then the answer would probably be yes again.
• And if you have $1000 to $2000 sitting somewhere and want to have a fair to good chance of making $100 or more a day then l would recommend it, (of course you need to seek the opinion of an unbiased PPC expert for further info, this is just my best recommendation on my past results).
But only of you are nuts about PPC, there are far cheaper ways of making a living online, (but l will get to that later).
Just to give you a rundown on a typical PPC club, (that l was involved with).
To make a long story short l ran through about 10 campaigns over several months and found virtually nothing that was viable.
The first 3 where testing my 3 ebooks that l had wrote with pricing, before l tried affiliated products, but with the exception of maybe two, no success, (one that produced some results was in a diminishing market, not the type of project you want to put serious resources into).
The second one was something that someone on their forums said converted well and after several attempts and hundreds of dollars, l started to realize that l would need $1000 or more to really bring it, (hopefully) up to $100 dollars a day?
But as stated before there are better, cheaper ways.
They, (the club l was involved with) did have some excellent videos and training, but it also had some gurus that are running their own training courses. Nothing wrong with that, l hear you say, but unfortunately some of their ideas don’t seem to work that well.
They did have some gold nuggets here and there, but if you are joining one of these clubs to immediately get the million dollar gold nugget, forget it.
Their training methods used to work well, but now unless you have serious money it is getting too expensive with straight PPC. Obviously if you applied their techniques to Facebook, then once you have gotten past their rules you would have a better chance than normal and mobile phone advertising when it matures a bit more.
Facebook will usually give you “internet marketing” keywords for about $1, instead of $5-$15 for Google Adwords, big difference, but still expensive.
So…unless you go into these areas with PPC then without serious capital it is best to consider other options.
I am presently working on lists after about a year with PPC.
Maybe building a list is just another dodgy thing that won’t work, but l have had a few subscribers so far and expect to get substantially more soon.
So…it very well could be something viable and best of all at least so far it doesn’t cost an arm and a leg to do.
Nice for a change.
Building a list has many similarities with building your sites, give people plenty of free stuff and they will buy more often than usual.
To wrap up this article, carefully consider your site niche, my game site hasn’t gotten me any new subscribers yet, even after giving away 15 ebooks, (2 l wrote) and l haven’t made a recent sale, even though l have 24 ebooks, etc and ran a survey to see which ones people would buy the most)?
When l make my site 3 times bigger then it could turn the corner…
but…
I am also running an internet marketing squeeze page and have posted a link onto several forums with 6 subscribers so far.
Big difference.
Obviously PPC with internet marketing would cost a couple of dollars per click, but creating a name list is different and cheaper.
So to wrap up, for heaps of great tips and tricks to use with online marketing l would give PPC clubs in general the thumbs up, but for straight PPC with AdWords or MSN, etc unless you are lucky or have a few thousand on standby, l would keep building your site if you think that it has commercial potential or work on creating a list on the side to make sure that if your site takes a long time to mature, you have a backup source of income to fall back on!
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