DUBLIN — Research and Markets (http://www.researchandmarkets.com/research/cddaad/luxury_brands_on_t) has announced the addition of the “Luxury Brands on the Internet: Best Practices on Sites, Customer Opinions” report to their offering.
Runway shows, news, history, savoir faire, etc. Which sites are most effective in discussing the brand and its values? Presentation of collections, product pages, etc. How do sites stage their products? Buyers guides, personalized recommendations, virtual fitting rooms, etc. How should brands help consumers as they purchase luxury products? What are the best designed online stores? Private client areas, newsletters, community features, etc. What are the best examples to follow? How do customers appreciate the Internet initiatives of luxury brands? What makes it worthwhile for customers to purchase luxury products online? What are their expectations on mobile devices and social networking sites?
To answer these questions, Benchmark Group conducted in-depth visits to the sites of 40 luxury brands from different sectors (haute couture, leather goods, jewelry and watches, fragrances and cosmetics) and extracted the best web practices from 10 other luxury sites.
The study also presents detailed results from an online survey conducted with 558 luxury brand customers.
Armed with practical advice and abundantly illustrated with screen-shots, this study constitutes a reference document for brands who wish to optimize their online presence.
The 40 sites analysed : baccarat.fr, baume-et-mercier.com/fr, fr.boucheron.com, fr.bulgari.com, burberry.fr, cartier.fr, chanel.com/parfums-beaute, chanel.com/fashion, chopard.com, diorcouture.com/fr, dior.com/beauty, fra.dolcegabbana.com, dolcegabbanamakeup.fr, parfumsgivenchy.com, giorgioarmanibeauty.fr, gucci.com/fr, guerlain.com, helenarubinstein.fr, hermes.fr, hugoboss.com, jeanpaulgaultier.com/fr, jimmychoo.com, kenzo.com, lancel.com, longchamp.com/fr, louisvuitton.com/fr, mauboussin.fr, montblanc.fr, patek.com, paulandjoe.com, piaget.com, ralphlauren.fr, rolex.fr, shiseido.fr, soniarykiel.fr, tagheuer.com, tiffany.fr, versace.com, ysl.com, ysl-parfums.com
The 10 other sites mentioned : dunhill.com, emporioarmani.com, jaeger-lecoultre.com/fr, lancome.fr/tresor-in-love/, lancome-tresor.fr, lanvin.com, tissot.ch, viktor-rolf.com, womanity.fr, world.bottegaveneta.com
Key Topics Covered:
Companies Mentioned: baccarat.fr
baume-et-mercier.com/fr
fr.boucheron.com
fr.bulgari.com
burberry.fr
cartier.fr
chanel.com/parfums-beaute
chanel.com/fashion
chopard.com
diorcouture.com/fr
dior.com/beauty
fra.dolcegabbana.com
dolcegabbanamakeup.fr
parfumsgivenchy.com
giorgioarmanibeauty.fr
gucci.com/fr
guerlain.com
helenarubinstein.fr
hermes.fr
hugoboss.com
jeanpaulgaultier.com/fr
jimmychoo.com
kenzo.com
lancel.com
longchamp.com/fr
louisvuitton.com/fr
mauboussin.fr
montblanc.fr
patek.com
paulandjoe.com
piaget.com
ralphlauren.fr
Many More
For more information visit http://www.researchandmarkets.com/research/cddaad/luxury_brands_on_t