Internet Marketing Blog

	Advertisement: RSS feeds Check out this great offer on RSS feeds http://rssground.com

Another year has passed and a new one has dawned. It’s an exciting time to have an online business. More consumers have computers and Internet connections than ever before, and people are more comfortable buying things online than in years past.

As an administrator and consultant on over 100 domain names and web sites, I get to hear all the stories of what works and what doesn’t from individuals and small business promoting their online businesses.

Based on my own experiences and those of my clients, I wanted to share with you a list of 6 essential steps any webmaster can take to make their website more successful in 2006.

A full copy of this Article, as well as links to all the tools mentioned in it is available at:

http://www.binarypros.com/Press/2006-01-05.asp

1. Ensure you have a reliable web host

Nothing loses a sale faster or creates a worse impression than your web site being unavailable. It’s especially costly when a potential customer is looking to spend money right away. Unless you’re fortunate enough to be in a business with no competition (if so let me know what business that is) website downtime could cost you sales!

So many times I hear people bragging about their $2.99/month web host and how much money they’re saving on hosting. What they don’t realize, until they test their uptime, is that the potential sales they lose when their web site is unavailable are far more costly than paying a little more for a reputable web host.

Several services are available to test your website’s uptime. Anything less than 99.9% is unacceptable for a business site. Check out http://www.hosttester.com/ and test your site for a month. For $9.95 you can find out for sure where your site stands.

2. Get a fresh modern look for your web site

First impressions are important to potential customers. On the Internet your web site is all you get to make a first impression. If you haven’t updated the look and feel of your website in a year or two it may be time to consider updating your site.

Make sure your copyright dates are current, but also leave your initial copyright dates on to show the customers that you are an established business. For instance, on my site my copyright reads 1999-2006. People will be more comfortable buying from you if they know your site has been around for a few years.

Check out http://www.templatesresource.com/ for a selection of over 2000 web templates (all under $19.95.) Use a template to get a jump start on your new site design. Depending on your level of expertise in web design you may still need to hire someone to help customize the template you choose to your business. Even so, having a template start with will drastically reduce development costs.

3. Check your site’s compatibility with all browsers and operating systems

Everyone knows the bulk of internet traffic is going to be Windows users with Internet Explorer 6 but that doesn’t mean you should ignore everyone else.

I tallied up a summary of over 2,000,000 hits from the latter portion of 2005 to find that IE6 users make up about 75% of the web traffic to the average site that I administer. If your site only displays properly for IE6 users you could be losing up to 25% of your sales due to browser incompatibility.

Unless you have several computers and a lot of spare time you won’t be able to test all the combinations yourself to know how your site looks on other systems. Fortunately NetMechanic has a service that solves this problem for $15. Check out: http://www.netmechanic.com/browser-index.htm for details on the service. Chances are you’ll be shocked by how your site looks in different browsers!

4. Add fresh and relevant content to your site

Search engines love it, and your site visitors love it, it’s a win-win scenario. Many people say they can’t write or don’t know what content to add to their site, but neither is an excuse anymore.

RSS feeds are a great way to keep automatically updating content on your site with no day-to-day work for you or your web designer. You simply plug a feed of your choice into your website and when the writer updates their feed your site automatically updates with the new content.

Another great way to add content is using royalty free articles. Writers and site owners write them specifically for you to use on your site. The only condition is that you keep a link to their site and their name on the article. It’s a small price to pay for adding relevant content and keywords to your site.

RSS Equalizer is a program that helps you find and manage RSS Content for your site.

Article Equalizer is a great program that helps you find and manage Articles for your site.

5. Make it easy for customers to contact you, and be sure to respond quickly

Putting your email address on your page with a mailto:// link is only going to ensure that you get more spam than you can imagine. It not only takes up your time to delete the spam but it also increases the likelihood that you will miss real messages in the process.

The best solution to this is using a contact us web form. This type of form never reveals your email address for spam crawlers to spam but ensures that customers can get a message to you easily. Contact forms are available for all web server types either via CGI, or ASP, or PHP. Most hosting providers have sample forms that are compatible with their hosting packages available to their clients. If your hosting provider won’t work with you to set up a contact us form it’s time to find a new host.

Once your contact form is functioning and you get a contact from a customer, don’t delay in responding! Be sure to respond professionally and in a friendly manner. When someone is looking to buy, getting a quick and polite answer can be a big factor in deciding to continue the purchase.

6. Advertise professionally and affordably

Once you’ve followed the steps above and your website is in good order and ready for whoever visits it, consider doing some advertising. Google AdWords are a great way to get some low cost, highly targeted traffic to your site.

AdWord Generator is a great program that helps you brainstorm and create profitable Ads.

AdWord Analyzer helps you find the most profitable and low cost keywords to run your PPC ads on.

May 2006 bring great success to you and your web site!

Chuck Hall
Binary Pros
http://www.binarypros.com/

Author: Chuck Hall

(ArticlesBase SC #3753455)

Author: Sakthivel

Strategic Storage Trust, Inc. (SSTI) — a publicly registered non-traded REIT targeting the self-storage market — recently acquired an approximately 1,060-unit facility in Toronto, Canada.

The property is SSTI’s first in Canada, and will be rebranded under the SmartStop(SM) Self Storage trade name. The property will be operated by Budget Development Partners as SSTI’s onsite sub-property managers. Recently, Strategic Storage Holdings, LLC (SSH) — an affiliate of SSTI — entered into a letter of intent to form a joint venture with Budget Development Partners to acquire operational self-storage properties, build new facilities and redevelop existing industrial buildings throughout Canada.

“We believe there are many international opportunities in self storage and this property in Toronto represents our first,” said H. Michael Schwartz, SSTI’s chairman and CEO. “We continue to look for more opportunities in the Greater Toronto Area as well as the other major markets throughout Canada.”

The property is located at 4548 Dufferin Street, approximately 9 miles/14 kilometers north of downtown Toronto in the densely populated North York area of Toronto, serving the communities of Downsview, York University Heights and Bathurst Manor. It is situated at the crossroad of Finch Avenue, which along with Dufferin, is a major commercial route. Nearby York University is the third largest in Canada with more than 50,000 students. The area is a mix of high-rise office and apartment buildings and big box retail and industrial businesses. The Toronto/Downsview Airport is located one mile south of the property.

The property was built in 1965 and was converted into a self storage facility in 2008. The facility contains approximately 110,000 rentable square feet with climate-controlled interior units, office spaces, rentable parking spots, a large heated interior loading bay and a large retail office.

“Entering the Canadian market with a well located, performing facility makes sense to us. Toronto’s dynamic market holds tremendous stability and growth potential,” said Wayne Johnson, senior vice president of acquisitions for SSTI. “We like the easy access location on Dufferin Street, and the facility design provides year round functionality.”

Toronto’s population of 2.5 million residents makes it the largest city in Canada and the provincial capital of Ontario. The Toronto Census Metropolitan Area has 5.1 million residents, and the Greater Toronto Area is part is of the densely populated region in Southern Ontario known as the Golden Horseshoe, which is home to over 8.1 million residents, or about a quarter of Canada’s population. Toronto plays a key role in Canada’s economy as a commercial, distribution, financial and industrial center. The city and its surrounding area make more than half of Canada’s manufactured goods with Toronto serving as the country’s primary wholesale and distribution point.

Since the launch of SSTI more than 2.5 years ago, its portfolio of wholly-owned properties has expanded to include 41 properties in 15 U.S. States (Alabama, Arizona, California, Florida, Georgia, Illinois, Kentucky, Mississippi, Nevada, New Jersey, Pennsylvania, South Carolina, Tennessee, Texas and Virginia) and Toronto, Canada.

About Strategic Storage Trust, Inc.

Strategic Storage Trust, Inc. (SSTI) is the first and only self-storage REIT in the public non-traded REIT marketplace. SSTI is one of five publicly registered self-storage REITs in the United States and is one of the fastest growing REITs nationwide. The Strategic Storage Trust management team is comprised of industry veterans with extensive institutional experience in the acquisition and property management of self-storage properties. The REIT’s storage facilities are branded as SmartStop(SM) Self Storage throughout the country. Its portfolio includes approximately 28,750 self-storage units and 3.6 million rentable square feet of storage space. SSTI’s sponsor is Strategic Capital Holdings LLC, which manages a growing portfolio of over 6.8 million square feet of commercial properties, including 5.2 million square feet of self-storage facilities, with a combined market value of over $718 million.

For more information about SSTI, please call 949-429-6600 or visit www.strategicstoragetrust.com .

To view our properties and locations or to find a nearby storage facility, visit www.smartstopselfstorage.com .

This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements can generally be identified by our use of forward-looking terminology such as “may,” “will,” “expect,” “intend,” “anticipate,” “estimate,” “believe,” “continue,” or other similar words. Because such statements include risks, uncertainties and contingencies, actual results may differ materially from the expectations, intentions, beliefs, plans or predictions of the future expressed or implied by such forward-looking statements. These risks, uncertainties and contingencies include, but are not limited to: uncertainties relating to changes in general economic and real estate conditions; uncertainties relating to the implementation of our real estate investment strategy; uncertainties relating to financing availability and capital proceeds; uncertainties relating to the closing of property acquisitions; uncertainties relating to the public offering of our common stock; uncertainties related to the timing and availability of distributions; and other risk factors as outlined in the Company’s prospectus, as amended from time to time. This is neither an offer nor a solicitation to purchase securities.

Pay per click (PPC) advertising has revolutionized advertising on the Internet. This allows for very targeted advertising to Internet users who are searching for the particular item that is being advertised. Google Adwords and Yahoo Search Marketing are the two major PPC programs on the Internet today. Microsoft AdCenter is a recent newcomer to PPC programs.

It is easy to set up an advertising campaign under these programs, but one must be cautious and make good business decisions about the campaign. The intent is to make money rather than pay Google, Yahoo, or AdCenter more than you make.

When evaluating the potential profit from a PPC program, you will only be charged for the times that the user clicks your ad. However, there is another variable that you must consider which is called conversion rate (CR). This is the number of users who click the ad divided into the number of users who actually buy the product. A rough rule of thumb for CR is five (5) percent.

You need to project the economics of the campaign before you launch it. If you have a low cost per click (CPC) and the commission from your affiliate company is high, you can afford a campaign with a low conversion rate. On the contrary, if the commission per transaction from the affiliate company is low, and the CPC is high, you need a conversion rate that is high.

It is a matter of simple math to project the results of a sales campaign.

Profit per click = ($ per sale X Conversion rate) - (Average cost per click)

Let’s plug in some numbers and see how this works. Assume that the selling commission is $5.00, the conversion rate is 5%, and the average cost per click is $.10. Multiply the selling commission ($5.00) by the CR of 5% to get $.25. Subtract the cost per click (CPC) of $.10 from $.25 and you get a profit of $.15. This does not seem like a lot of money, but the Internet is viewed 24/7 so if you have 1000 clicks per month and convert 5% of them, you will make $150 for setting up the campaign and then monitoring it occasionally. If you set up several of these campaigns for different key words, you can make a nice supplemental income.

In summary, always do your homework and make solid assumptions about your campaign. Do the math so you are not surprised by a campaign that costs you money rather than making you money.

Copyright 2006 John Howe, Inc.

John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He founded http://www.boomer-ezine.com and http://www.retirement-jobs-online.com to help Boomers (baby boomers) become entrepreneurs when they retire.

Article Source: http://EzineArticles.com/?expert=John_V._W._Howe

O3b raises USD 1.2B to see it through to service launch

LUXEMBOURG — Global satellite operator SES S.A. (Paris:SESG) (LuxX:SESG) announced today that it is participating in a second round of equity financing for O3b Networks in which SES has a minority equity participation. O3b Networks is the developer of a new fiber-quality, satellite-based, global internet backbone for telecommunications operators and internet service providers in emerging markets. This second round of funding secures the financing required to take O3b through to its service launch in the first half of 2013.

O3b has now raised a total of USD 1.2 billion from a group of investors and banks. The funding comprises a USD 510 million Coface-backed debt facility, a USD 115 million senior commercial debt facility, a USD 145 million mezzanine tranche and USD 410 million in equity financing, of which approximately USD 230 million is new equity investment. The Coface-backed facility is being supplied by a number of international banks. The senior commercial debt and the mezzanine have predominantly been taken up by institutional investors.

SES will make an additional equity investment of up to USD 75 million in cash in the next three years. SES, HSBC and Liberty Global are the lead sponsors of the group of investors which also includes Google, North Bridge Venture Partners as well as new investors, Sofina, DBSA (the Development Bank of Southern Africa) and Satya, to provide the equity funding. Including this new investment, SES has agreed to invest up to a total of USD 155 million. Its shareholding will be approximately 34 percent, and is expected to rise over the next two years to approximately 44 percent, also taking into account in-kind services that SES is contributing to O3b Networks. These in-kind services include engineering, commercial and other support to O3b in order to assist the company’s development.

O3b is building the world’s first ultra-low latency, fiber speed satellite network to serve as a global internet backbone and next generation backhaul infrastructure for people and businesses in emerging markets. The service will combine the speed of a fiber network with the global reach of a satellite system, and will enable telecommunications providers and internet service providers to serve billions around the world.

“We are very pleased with the success of this final round of funding, and the opportunity to be an integral part of this new and exciting venture,” said Romain Bausch, President and CEO of SES. “With their innovative satellite network, O3b will be able to provide emerging markets with the fast and reliable internet connectivity that they currently do not have. This investment also perfectly complements our strategy to increase SES’ presence in developing countries, and to ensure satellite’s prominent role in their future.”

O3b will initially launch eight satellites that will be placed in medium earth orbit 8,000 kilometers from the earth, which is much closer to the planet than geostationary satellites at over 35,000 kilometers, and accounts for the low latency of the service. This innovative satellite system will cover approximately 70 percent of the world’s population with fiber quality internet connectivity at attractive terms and conditions.

About SES

SES (Paris:SESG) (LuxX:SESG) wholly owns the market-leading satellite operators SES ASTRA and SES WORLD SKIES and participations in Ciel in Canada and QuetzSat in Mexico, as well as a strategic participation in satellite infrastructure start-up O3b Networks. SES provides outstanding satellite communications solutions via a global fleet of 44 satellites. For further information: www.ses.com

About O3b Networks Ltd.

O3b Networks is building a new fiber-quality, satellite-based, global Internet backbone for telecommunications operators (telcos) and Internet service providers (ISPs) in emerging markets. The O3b Networks system will combine global reach and the speed of a fiber-optic network. With investments and operational support from SES, Google, Liberty Global, HSBC Principal Investments, Northbridge Venture Partners, Allen & Company, Development Bank of Southern Africa, Sofina and Satya Capital, the O3b system will provide telcos and ISPs with a low-cost, high-speed alternative to connect their 3G, WiMAX and fixed-line networks to the rest of the world. This will allow billions of consumers and businesses in more than 150 countries to benefit from high-speed Internet connectivity for educational, medical and commercial applications. O3b Networks’ headquarters is in St. John, Jersey, Channel Islands.

In the AIDA formula, the call to action is the last A. The purpose of the call to action is to get your visitors to do something: send for more information, click a link, sign up for your list, visit your site.

Before you even write your ad, you want to consider what action you want your visitors to take. This will influence what you will say in your ad.

Keep in mind that the call to action is a necessary, yet often neglected step in the ad writing process. You want your visitors to take action, and you want them to take a specific action.

Now, if you aren’t familiar with the AIDA formula, you want to learn this formula and them use it to write your ads.

Here is the formula:

A - Attention - Get your reader’s attention through the headline.

I - Interest - Build on the attention in the headline.

D - Desire - Create a desire for your product.

A - Action - Tell your readers what to do.

To create an effective call to action, you need to do two things: create a page on your website where your readers will go to take action. This page needs to only allow visitors to take one action.

The second thing you need is to decide what the specific action is you want your visitors to take. Once you decide what this action is, then you write your call to action.

Your call to action must be specific. For example, it’s not enough to tell your visitors to visit your site. Give them a reason.

Don’t say, “Visit my site.” You need to say “Visit my site to get my 23 page report on how to…”

In other words, what you want to do is to put details into the call to action. Make the wording as short, clear, and crisp as possible. Don’t give your readers any other options. Also, don’t try to sell them anything. Selling in your ad is the easiest way to fail.

Use every element of the AIDA formula in your ad. Using this formula will help you write ads that make the sale.

Author: Jinger Jarrett

MILPITAS, Calif., Nov. 23, 2010 /PRNewswire-FirstCall/ — Phoenix Technologies Ltd. (Nasdaq: PTEC), the global leader in core systems software (CSS), announced today that it has merged a wholly-owned subsidiary of Pharaoh Acquisition LLC, an affiliate of Marlin Equity Partners (”Marlin”). As a result of the merger, Phoenix has become an indirect subsidiary of Marlin, and the Company’s common stock will no longer be publicly traded on the NASDAQ Global Market. Continuum Phoenix Advisors LLC, an affiliate of Continuum Capital Partners, has a minority interest in Pharaoh Acquisition LLC.

(Logo: http://photos.prnewswire.com/prnh/20070410/SFTU048LOGO)

The merger was approved by Phoenix stockholders on November 19, 2010. Phoenix stockholders will receive $4.20 in cash, without interest, for each share of Phoenix’s common stock that they own as of the effective time of the merger.

About Phoenix Technologies Ltd.

Phoenix Technologies Ltd. (Nasdaq: PTEC), the leader in core systems software products, services and embedded technologies, pioneers open standards and delivers innovative solutions that enable the PC industry’s top system builders and specifiers to differentiate their systems, reduce time-to-market and increase their revenues. The Company’s flagship products - Phoenix SecureCore Tiano(TM) and Embedded BIOS - are revolutionizing the PC user experience by delivering unprecedented performance, security, reliability, continuity, and ease-of-use. The Company established industry leadership and created the PC clone industry with its original BIOS product in 1983. Phoenix has over 200 technology patents issued and pending, and has shipped firmware in over one billion systems. Phoenix is headquartered in Milpitas, California with offices worldwide. For more information, visit http://www.phoenix.com.

Phoenix, Phoenix Technologies, Phoenix SecureCore Tiano, Embedded BIOS and the Phoenix Technologies logo are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other marks are the marks of their respective owners.

About Marlin Equity Partners

Marlin Equity Partners is a Los Angeles-based private investment firm with over $1 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries that are in the process of undergoing operational, financial or market-driven change where Marlin’s capital, industry relationships and extensive operational capabilities significantly strengthens a company’s outlook and enhances value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 35 acquisitions. For more information, please visit www.marlinequity.com.

About Continuum Capital Partners

Continuum Capital Partners is a private equity firm specializing in transformational investments. It focuses on complex investment opportunities in the technology and services sector, targeting private and public companies that operate in mature markets. Continuum partners with the company management to enact business strategies and operational transformations that unlock significant value and re-ignite growth.

Established in 2009, Continuum has the flexibility to execute different types of investments, including take-private and spin-out transactions, with the goal of maximizing the value of the business; for more information please visit www.continuumcapital.com.

Additional Information and Where to Find It

In connection with the merger transaction and the special meeting of Phoenix stockholders to approve the transaction, Phoenix filed a definitive proxy statement with the Securities and Exchange Commission on September 22, 2010, a supplement to the definitive proxy statement on October 26, 2010 and a supplement to the definitive proxy statement on November 9, 2010 (as supplemented, the “Proxy Statement”). INVESTORS AND SECURITY HOLDERS ARE STRONGLY ADVISED TO READ THE PROXY STATEMENT AND OTHER FILED DOCUMENTS WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE MERGER TRANSACTION. Investors and security holders may obtain a free copy of the Proxy Statement and other documents filed by Phoenix at the Securities and Exchange Commission’s website at www.sec.gov. The Proxy Statement and other relevant documents may also be obtained for free from Phoenix by directing such request to Phoenix Technologies Ltd., c/o Investor Relations, 915 Murphy Ranch Rd., Milpitas, CA, telephone: (408) 570-1000.

Phoenix and its directors, executive officers and certain other members of its management and employees may be deemed to be participants in the solicitation of proxies from its stockholders in connection with the merger. Certain information regarding the interests of such directors and executive officers is included in the Phoenix Proxy Statement for its 2010 Annual Meeting of Stockholders filed with the Securities and Exchange Commission on December 30, 2009, and information concerning all of the Phoenix participants in the solicitation are included in the Proxy Statement. Each of these documents is, or will be, available free of charge at the Securities and Exchange Commission’s website at www.sec.gov and from Phoenix Technologies Ltd., c/o Investor Relations, 915 Murphy Ranch Rd., Milpitas, CA, telephone: (408) 570-1000.

The internet has gained immense popularity and has become a part of everyone’s daily lives. Man today has become very used to the use of internet. From shopping to work to communication everything can be done with just the help of a click. Almost every business requires internet, for selling their product, advertising, customer feedback, market survey etc. with every almost business having a website of their own it becomes very difficult to get yours viewed in competition to so many others.

This is where SEO comes into play. It gets more visitors to view your website by displaying it on a higher position on the search engines, by getting it a higher ranking the search engines. Generally it gets your web site be on the first or first few pages.

There are two ways by which your website gets noticed by the search engines.

The first way to get noticed is by organic searches. They use spiders to check and rank websites, this where SEOs use their techniques to attract the search engines and to make them rank you high on their web site. Spiders are basically programs that scan the entire website and collect all possible information, they then pass it over to the search engines.

The second way is through Pay Per Click. Pay Per Click or PPC is an online advertising strategy where your advertisement in a text format which is hyperlinked is placed on the results pages of search engines like Google. You can usually see these ads on the side or top of a search result. You only have to pay for the advertisement if people click on it. This is why it is called Pay Per Click. There are many benefits of Pay Per Click strategy. First of all it gives you immediate results since your Ad can be seen on the results page of an organic search engine result.

A very important and effective internet marketing brooklyn strategy is the use of search engines to reach the target audience. These target the right kind of people and unlike email marketing, these do not fail.

If SEO is done efficiently, it acts as an investment. The money spent in paying SEOs for their work can be gained back with an extra incentive within no time, as these make your website very popular and make people visit it. However while selecting the SEO company for your work, it should be kept in mind that it is not necessary that an SEO who charges the most is the best, also an SEO charging you extremely less price may be of absolutely no use.

From Internet marketing brooklyn, web strategies and search engine optimization, to advertising and direct marketing, you can rest assured that we have the knowledge, experience and expertise to create a solution that fits your business needs.

Article Source: http://EzineArticles.com/?expert=Carmine_Bailey

	Advertisement: RSS feeds Check out this great offer on RSS http://rssground.com

	Advertisement: RSS feeds Check out this great offer on RSS Feeds http://rssground.com

Creating unique and original content everyday can be difficult, and not to mention expensive. But if you want daily content for free, it is very simple to get. All you need is a simple RSS feed combined with the proper bookmarking tools, and you can easily get the latest news and developments of your particular niche, directly to your website.

For example, if your website deals with video game, you might decide to make an RSS news section on your website that gathers relevant resources from del.icio.us, photos from Flickr, and blog posts from Technorati.

Similarly, if you have many people employed to work on your website posting articles, blogs, and news, it may be a good idea to set up an RSS Feed that can keep all your workers up to date on the latest site news. You can easily send out jobs that need to be done, new payment methods, or additional work or maintenance.

Another great tool is Bloglines, which is an online tool that allows you to share your RSS Feeds with other people. Bloglines can keep track of multiple RSS feeds from Google or Yahoo news on certain keywords, in combination with del.icio.us, you can get feeds for resources related to your niche. And it is good to remember that you can narrow your searches on del.icio.us by typing in keywords such as PS3+Games.

By combining the two great Web 2.0 technologies of RSS feeds and Social Bookmarking, you can create a powerful tool to get the latest news directly on your website.

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

Article Source: http://EzineArticles.com/?expert=Fabian_Tan

You probably already know this but let’s be clear… very few people today actually read every word of your sales copy. No one has the time to go through all the sales material in advertisements and newsletters that come through their mailbox. Instead, what people do is “skim.” They simply glance at the text looking for words that catch their eye.

Knowing this, there is a simple strategy we can employ to guarantee that we have the best chance to turn those skimmers into buyers. Below you’ll find step-by-step instructions for implementing this strategy.

Step 1

The first thing we’re going to do is create a short four or five sentence sales pitch for a product or service. Clearly that’s not enough time to get into any details about the product, we are simply looking for the highlights. We need to answer just a few basic questions:

What does the product do? What problem does it solve? And how can I buy it?

For example, let’s say that you are selling a cure for foot pain. Your short sales pitch might go something like this:

Don’t let foot pain keep you housebound If you are in pain when you walk there is help for you Dr. Kevin’s foot inserts will relieve your pain These inserts are an inexpensive and instant cure to your pain Click here to eliminate foot pain forever

In just five sentences with on all the key points that were trying to make. And we’re ready for step two.

Step 2

The next step is to take the five sentences we created above and turn them into the subheads of our website or sales letter. See here’s the trick: if we know that if readers are only going to skim our webpage, then we simply need to make sure that the words that catch their eye tell the whole story. If the subheads add up to a complete sales pitch, then we really don’t care if they read all of the other text. The points we make in the subheads are enough for the reader to make up buying decision.

Using our current example, after writing a great headline, the words “don’t let foot pain keep you housebound” would become our first subheading. We would add text underneath it to support the point, and then we would add the next subhead. In this case that would be “if you are in pain when you walk there is help for you.”

We would continue to work through all of the others bullet points in the same way — turning them all into subheads until we finally reached the last step, “click here to a limited foot pain forever.” At that point we add our order button, and the job is done.

Take a look at your current webpage or sales letter. Read the subheads out loud and in order. When you read them all together does it make a solid sales pitch? Or is it just a random string of sentences? Do you know what product is being sold? Do you know what problem it solves? Do you know what action to take next? Make sure that your sales message gets across using just the subheadings and you’ll be able to turn skimmers into buyers.

Article Source: http://EzineArticles.com/?expert=Kevin_Franz