Internet Marketing Blog

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Conference Call Scheduled to Update Shareholders on Recent Achievements and Upcoming Events

WINTER PARK, Fla. — Guard Dog, Inc. (Pink Sheets: GRDO). James Watson, CEO and President of Guard Dog Inc., will be hosting a conference call at 2:30 p.m. EDT on September 1, 2010.

This is another in a continuing series of conference calls used to inform the Investment community on the progress and growth of Guard Dog Inc. The primary purpose of this call will be to update shareholders on the progress of Government Contracts, New Product development, Affiliate Marketing, upcoming Television and Radio advertisement, the next stages of the Investor Awareness Campaign and the introduction of Guard Dog’s new Chief Operating Officer.

Detailed ‘listen-in’ directions will be posted on the Guard Dog Inc. Investor Relations page by 4:00 p.m. EDT on August 31, 2010. Shareholders are encouraged to call Investor Relations before 1:30 p.m. EDT on September 1, 2010 to register any questions that you may want answered during the call.

About Guard Dog ID:Guard Dog ID provides identity theft solutions for individuals, groups and corporations to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remediate identity breaches.

Guard Dog Inc. is a publicly traded company which trades under the ticker symbol GRDO.PK. All current and potential shareholders are further encouraged to visit our investor relations page www.guarddogid.com/ir/ for more details regarding the Company and features in this announcement.

This press release contains statements that are “forward-looking,” and involve a number of risks and uncertainties. Statements that are not historical facts are considered forward-looking statements, and are subject to Safe Harbor provisions as defined in the United States Private Securities Litigation Reform Act of 1995. Company results and performance may be materially different from future results, strategies, plans or goals expressed or implied by any forward looking statements made herein. The Company disclaims any obligation to update or revise any forward-looking statements.

Approaching your Internet business with an attitude for long term success requires you to implement certain strategies. Running a profitable online business is something anyone can do if they stay focused on the right things.

In this article we will go over 5 Internet marketing strategies that profitable online business owners use.

1. Build a comprehensive keyword list. Getting on page 1 for targeted keyword phrases is extremely important. Being in the top 10 for as many keyword phrases as possible on a search engine such as Google can bring you unbelievable long-term traffic.

This all starts with knowing what keyword phrases people are searching for relating to the theme of your business. Initially you may want to start with keywords that are not searched as many times as the most competitive phrases.

However for long-term success you want to rank for every possible keyword phrase you can. This means using a free keyword tool such as Google offers, as well as using more comprehensive keywortd research tools.

2. Add fresh content to your website using a blog. The more fresh content you add the more search engines will fall in love with your Internet business.

The number of repeat visitors you get back to your website will increase as you add fresh content. This is something you can do yourself or you can outsource to a Internet marketing company.

3. Be unique in the content you had. Quality content that is different than your visitors are finding on other websites will give you an edge over your competitors.

Add relevant content to the theme of your business. Then stay current with what’s going on in your industry and add quality content based on that.

4. Make your website user friendly. The easier it is for your visitors to get around in it the better your results will be. Make your website easy to navigate and set it up with your website visitors in mind.

5. Build one way backlinks for long term traffic. Getting your website address on as many other websites as possible is extremely important. One way back links from quality web pages increase the value of your own site in the eyes of the search engines.

They also make it easier for people to find your site. Use strategies such as article marketing, blog marketing, and video marketing to increase the number of one way back links you have.

Use submission software or services to speed up the process. Think big in terms of how many articles and videos you are getting online. Many Internet marketers underestimate how large the world wide web is and how competitive their own niche is.

Follow these 5 Internet marketing strategies for long-term profitable online business success. Internet marketing can be a lot of fun, but there is definitely hard work involved as well

Author: Jeff Schuman

	Advertisement: Affiliate marketing Check out this great offer on Affiliate marketing http://sgwsoft.com/affiliates.php

Affiliate marketing is a tough business. Many give up the business when they fail to see any result their business. Although this is a tough industry to be successful in you can still make it big with the right training and tools.

The very important thing you need is to have traffic to your website. You might have the best website in the world, but you will not earn anything if there is no traffic to it. One of the ways to get traffic to your website is through article marketing. It can be free and you can pay for it when you have extra money to spend.

The first thing you need to be successful in affiliate marketing is to join the affiliate program that you are interested in. There are a lot of programs online but it is advised that you only select 2-3 programs so that you can focus on them.

Next is to use the products yourself and write a review about the products. Share with your readers your experience after using the products. The review need not to be long. An article of 300-500 words will do the job.

Then you need to submit your article to as many article directories as you can. The more article directories you submit to the more backlinks you will get and more traffic to your website.

When you want to make more money with affiliate marketing, you need to join some article marketing courses. These courses will reveal to you what you need to do to be more effective with your article marketing campaign. They will highlight to you what you need to write to impress your readers. When your readers are impressed with what you did, they are more likely to get your product.

What if you have no time to write?

Then you can hire someone to write for you. There are a lot of professional freelancers online who are willing to work with you with some pay. You just need to communicate with them what your affiliate marketing business is about and get them to write something relevant to it.

Author: Wong Michael

The Internet is a resource that is used by thousands of new businesses each day. Whatever your line of business may be, there will be hundreds of similar companies vying for the same place at the top of Google’s search results. In order to stand out from the rest, you have to ensure that your product is marketed to suit the needs of your potential customers. Writing an advertorial for millions of people, while still hoping to sound sincere and personal, is quite a challenge!

What a Foxy Global Nation

People are becoming more and more aware of advertising scams, their foxy minds honing in on them, on any given page, at any given time. These scams might consist of petty, attention-grabbing techniques like bold, bright colours and exclamation marks. They may also appear as blatant lies, false promises, exaggerations and straight up bull.

Years of conditioning has left these visitors with a gift - the ability to quickly identify and ignore an advertisement long before it has served its purpose. So getting people to read about your product for more than a few seconds is becoming increasingly difficult. Its those enquiring minds that have evolved to see through all the glitzy ramble.

Glancing Off the Advertising Bull

The only way to generate respect as a business and build enduring customer relationships is by utilizing your time management skills. Adapting your advertising campaigns to reach an intelligent audience is your next step. Remember that the more time you spend with someone, the better you get to know them. Just like the longer a customer spends reading about your product, the more they will get to know your business and what you have to offer. The foxy reader these days is sold with honest, original and in-depth web content, not a horde of bullish nonsense.

When Foxes Meet in The Sales Arena

Another point to consider is that a paying customer will appreciate an insightful and well written product article a lot more than flashy ‘fluff.’ Your product may be brilliant and sold at a great price, but if your web copy is not intriguing enough you will lose customers to a website that has it all. Web 2.0 copywriting makes use of interactive strategies that encourages the customer to become involved intellectually, socially, and emotionally with your product and this inevitably leads to more sales. This is the fox generation, and we’re not talking about the news network.

Building Your Reputation With Online Strategy

Social networking sites, blogs and videos are all cost effective resources that must be explored if you want to bring your business into the 21st century. Enlisting on these sites also gains your business the trust of potential customers and increases the recognition of your product on a global scale. In order to stand out as a reliable business on the internet, web 2.0 copywriters will encourage you to list your products on sites like Facebook, Twitter and YouTube, which allow customers to view pictures, videos and audio clips -increasing their desire to own the product itself.

No More Mr Nice Advertising Bull

Thankfully, web 2.0 copywriting will step in for businesses and help them to progress with the latest marketing, promotion and writing techniques. It will be writers that usher in the fox generation and say goodbye to the flashy, in your face bull that we’ve been served for ten years. This form of writing focuses on actively engaging the reader and speaking to them about a product or service in a non confrontational way.

A conversational tone is important and writers tend to be more honest and straight forward about their clients products. The trust of the reader is secured within seconds because there is no stampeding bull putting them off your product. Long lasting relationships are formed, leading to a satisfied customer and of course, a successful business. So sell to the fox, or you might find yourself selling to a dying breed of bull shooters.

Are you struggling to find the words for your next big online advertising campaign? Contrast Media and the Copyhog writers will help you come up with a campaign that has real impact in your niche market - one that boosts traffic, sales and conversion rates! For all ad copy, web copy, ebooks, ghostwriting, blogs, article marketing and SEO - get the company that makes things happen online at http://www.contrastmedia.co.za

Article Source: http://EzineArticles.com/?expert=Shannon_Correia

There are few things more frustrating than being stuck at a plateau — whether it’s a losing-weight plateau, a business-growth plateau or any other plateaus.

So what do when you ARE stuck at a plateau, more specifically a business-growth one? Well the below 3 keys should put you on the right track to busting through.

1. Are you ready to grow? The first thing you need to look at is your mindset. A lot of times the reason why you’re stuck is because you’re just not ready to grow. It could be any number of things. You’re hiding out. You don’t want to be more successful than your spouse and/or parents. You’re afraid people won’t like you if you’re too successful. Only evil capitalist pigs are successful. You get the idea.

If you have a block like that standing in your way, it really doesn’t matter what you do or don’t do you’re not going to bust through your plateau.

So how do you know if you have a block? Well if you haven’t done any self growth work, I suspect you probably have a block or 2 lurking around. It’s nothing to feel ashamed about — it’s very common. In fact, I would venture to say every entrepreneur, even the most successful ones, encountered a block or 2 in their business growth. It’s just the successful ones had a way to get around it.

One place to start is by doing a little journaling. Take a piece a paper and draw a line down the middle so you have 2 columns. In one column, write down all the reasons why you want to break through this plateau and reach your goal. Then in the second column, write down all the reasons why you DON’T want to reach your goal. Yes, something will bubble to the surface if you don’t brush this off as being silly. And whatever bubbles to the surface will give you the next clue as to what you have to do to get rid of the obstacle.

The other thing you can do (which is my fave) is to hire a coach. Coaches are great for helping you get past your blocks.

2. Do you know what you need to do to grow? You can get past all the blocks you have, but if you have no idea what you need to be doing to be successful, then you’re not going to get very far.

Some of my most successful partnerships are with clients who have their mindset in order and they’re looking for copywriting and marketing expertise. When that happens, look out! Their businesses end up taking off in a really big way.

So how can you tell if you’re in this camp or if your mindset is blocking you? Well, I agree, it can be a little tough to do on your own — there are clues (which I can spot when I’m talking to people but it’s more difficult to explain). One clue is you’re ready to do what it takes to make your investment back. You might be really worried or scared about making this investment in yourself, but you feel confident you’re going to follow through and do what needs to be done. If you feel like you won’t do it, or it doesn’t matter what you do, you’re only going to get X people buying because that’s all you ever get, then you have a mindset block.

Another way to know is if you feel like you’re ready to step out in a big way and this is the next step.

3. You’re in that “uncomfortable” space right before you’re going to breakthrough your plateau and you just need to go a little further. What happens to water at 212 degrees F? It’s turning to steam. What happens at 211 degrees? It’s still liquid.

If you know you’re doing what you need to do to be successful and you haven’t broken through your business plateau yet, it could be you’re about to and you just have to keep doing what you’re doing. You’re at 211 degrees and you just need a little more umph to make it to 212. (This one is probably the most frustrating of all. I was here so I know what you’re going through. It’s like you’re at Mile 23 of a marathon — which is 26.2 miles — you’ve done all this work to get to mile 23, you just need to walk 3.2 more miles and it’s some of the hardest miles you’ll ever walk. But keep going, you really are almost there.)

Author: Michele Pariza Wacek

It was just the other week, while attending a very action packed seminar, I thought about the power of expression. Over time, we have been aware that business in the new millennium means fierce competition, aggressive marketing and forming strategic alliances. What I’ve noticed about successful businesses is that they all have two key items: good ideas and the ability to present the ideas in a superbly developed writing style that commands attention. So go ahead, and WOW your audience.

If “Content is King and Links are Queen,” then it all boils down to relevance. If you produce good content, others will link to your site.

The best tips I can provide are guidelines, and today I’d love to share them with you. The information is found in my magnetic attraction blueprint. It’s the road map that will help you implement specific strategies within a specific time frame. Keep these powerful tips in mind when you write an article for your blog or website.

1. Put Your Prospect First

Picture who you are writing to, and write to them. Use the word “you” in your ads, articles, blog, and newsletters. Tell them something that is important and beneficial to them.

2. Organize Your Selling Points

According to Robert Bly’s Copywriting Handbook, write down your key points and organize them in a “logical, persuasive, and clear fashion.” Determine what’s most important, the amount of information, and the type of article you’re writing.

3. Write in Short Sections

Use paragraphs and sections to cover key points. This helps organize your writing. Keep the paragraphs short. Don’t forget the white space in between paragraphs, it makes your writing easier to read.

4. Write Short Sentences

When you keep your sentences short, they are clearer, easier to read, and understand. The majority of newspapers and magazines articles are short. Rudolf Flesch, who wrote The Art of Plain Talk, says the best average length for sentences is between 14 to 16 words. Being able to communicate in a concise manner that makes sense, is key.

5. Use Words That are Simple

Writing with a large vocabulary will turn off prospects, unless your target audience is super elite. Your writing style is a conversation with your prospects. They express themselves with simple words, and so your writing should use simple words, also.

6. Avoid Talking Techie

Try to write in words your reader will understand. Many use jargon and lingo just because it sounds good. Some don’t even know what they are writing about. The objective is to connect with your reader, not talk above their heads. If you absolutely have to use jargon here are the rules.

1) Don’t use jargon unless 95% or more of your prospects understand it.

2) Don’t use jargon unless is “precisely communicates your meaning,” that is, it’s the only word that you can use to get your point across.

7. Be Concise.

It’s best to take out the extra words that don’t add meaning to your writing. There is an art to editing and rewriting your copy to get it concise. What are the pitfalls to avoid,? redundancies, run-on sentences, wordy phrases, the passive voice, and unnecessary adjectives.

People are attracted to and persuaded by specific information. So, be specific, definite and concrete.

Get straight to the point, prospects don’t want to waste time reading something that is of no value. Give them the straight goods, if you don’t, you’ll lose them.

Write as if you are speaking right to them, and when you do it’s like they’re having a friendly conversation with you.

You’ll want to use strategies in your writing that set the tone, voice, credibility, niche, calls to action, solutions, and show your passion. When you do, you will attract perfect visitors and turn them into prospects. When you connect with your audience they will be at different stages of readiness. That’s okay, just know, your writing abilities enable you to create a customer for life. Any takers?

Skye King is the President & CEO of Maven Marketing Enterprises, a Lifestyle Marketing Company that spans 160 countries in 40 different languages. She is the Creator of SEO Smarts, Einstein Marketing Techniques and The Maven Attractor Manifesto, an online Coaching Program by Teleseries, Webinars and CD’s that teaches you how to directly corner your market, convert up to 45% in sales, bring value to the marketplace and how to magnetically attract your ideal client and create the perfect financial blueprint to your business online.

Skye is the Home Based Business Editor of http://BusinessTM.com, guest author on numerous online magazines and blogs and Hosts Grow Success Today, a Radio Show Featuring Successful Entrepreneurs Globally.

Skye is an Expert On Call, you can contact her office 416-906-5110 for Media Engagements or go directly to her company website http://www.GrowSuccessToday.com for training and business opportunities.

Article Source: http://EzineArticles.com/?expert=Skye_King

Looking for inspiration for your next marketing communication? Try the children’s bookshelf.

Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as “The Cat in the Hat,” “Hop on Pop” and “Green Eggs and Ham.”

The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.

Nouns and Verbs

Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks.

Lots of Periods

A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children’s authors, is a champion of the short sentence.

Imagination

Albert Einstein said, “The gift of fantasy has meant more to me than my talent for absorbing positive knowledge.” Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.

Fun

Dr. Seuss’ books are fun to read. They’re funny, too, but that’s not the same thing. Fun to read is material that’s entertaining and effortless for readers, an excellent standard for all writing.

Lyrical

Dr. Seuss’ books are written in verse. Of course they’re lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you don’t mind hearing over and over. Good writing of all varieties is pleasing to the eye and ear.

Economical

Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. That’s good advice for all who write copy because children aren’t the only ones with short attention spans.

Memorable

This is the litmus test for all writing. Did readers take something away? Was their time well invested? “The Cat in the Hat” is a story about having fun, even on a rainy day. Now that’s worthwhile reading.

(c) 2005 Neil Sagebiel

Neil Sagebiel is a former senior copywriter for a Seattle B2B ad agency who authors a copywriting blog called HEADLINES FROM FLOYD

Article Source: http://EzineArticles.com/?expert=Neil_Sagebiel

(ArticlesBase SC #899579)

Author: Jared Weidner

Online marketing has become obligatory towards the growth of a website. It is very similar to the umbilical cord that is wrapped around the neck of a child. It is just that the chord can be cut once the baby is delivered but online marketing cannot be stopped. It has to be the albatross that is forever hung around the neck of the ancient mariner. Internet marketing has become an integral part of website growth and has ensured that the website remains in contention towards phenomenal growth, visibility and excellence. SEO Services ensure that internet marketing and optimization go in tandem and create a rippling effect. Being a by-part of the latter, SEO optimizes a website and takes it to the top of the search rankings.

SEO India services are the best way to optimize a website. The services take hold of the website and hold it firmly until it reaches the zenith. The features deployed, the links submitted and all the tagging done, serves as a vital concoction towards website growth and ensures that it has an invigorating journey towards the top. In a certain sense, it also markets the website well. During the journey of reaching the top, the website gains fame when it climbs the ladder and comes to the attention of rivals and web users constantly browsing the web for better services. It also gets noticed by users who are very finicky about the quality of service as well as being rank conscious.

Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one task. The website is optimized and fame too comes along the way. The moment recognition starts coming in, calls starts pouring in for business initiatives. Potential clients are interested in knowing the service that the website has to offer and show a lot of inquisitiveness regarding the content of the service. Online marketing happens along the way as word about the website is constantly spread by the client to other prospective associates as well. The service gets noticed and reported and others too want to try it out.

This all results in a terrific promotional activity where the website rises, becomes famous and gets the promotion that beckons. It keeps getting marketed on the way to the top and does not have to do something special to go the distance where it is assured of the fame that any website administrator could ever envisage for his site. SEO India is the undisputed king of online marketing and in comparison to all those online marketing features it scores head and shoulders above them. It is just that it is a domain in itself and has never been promoted as a feature of internet marketing.

Author: John Anthony

	Advertisement: Affiliate marketing Check out this great offer on affiliate marketing http://sgwsoft.com/affiliates.php

An affiliate marketing business seems simple enough to operate when you consider there are no products to create, you simply generate traffic and collect commissions. Also not having to store or ship products or even provide customer service makes this possibly the best business to start online. There are however a few things you can do to not only get the most out your affiliate opportunity but also help you build a solid business reputation online.

Try Products

Product reviews are a very common and effective way to promote affiliate products and you can get more out of this strategy if done correctly. The point of these reviews are to give people an objective overview of the product you are presenting to them. In this way it seems more like you are ‘working for them’ than ‘promoting’ to them.

If you can not trial the product yourself, or at least do your due diligence and research it thoroughly! Forums and online reviews are helpful at giving you insights and opinions you can use to help construct a solid product review.

Gain Credibility

Spend some time and effort on supplying your customers, existing or potential, with useful information that is applicable to their needs and the niche you are working! This will not only help you generate traffic for your business but also help you build a credible reputation with people online. Having a reputable name when working any affiliate opportunity will make all your efforts easier and more effective as well!

Focus

As simple as this may seem, trying to maintain your focus can be the single hardest thing to do when working online. The internet consist of nothing more than a continual mass of rapidly flowing information, some good and some bad, that can easily serve to distract even the most focused. This is especially true with all the ‘business opportunities’ you will be exposed to.

You must quit chasing after every program that crosses your path like a dog chasing cars. Focus on what you are doing and invest the effort necessary to gain the results you are looking for! Any job left unfinished is nothing more than a monument to wasted effort!

The affiliate marketing business offers a wonderful opportunity for anyone looking to make an income on the internet. The only ‘real’ responsibility you have is to generate traffic and collect your commissions which makes the affiliate opportunity possibly the best business to start online. To enhance both your business and also your reputation, it is recommended that the 3 suggestions reviewed above are given serious consideration. By implementing these simple habits and strategies you will be building a foundation upon which you can grow and expand any of your future online ventures.

Author: TJ Philpott