1. Never forget the purpose of a sales letter is to get the reader to buy the offer. You need to persuade them and interest them so much that they feel that they cannot do without your product or service.
2. Visitors, especially if they’ve been searching, do not want to know about possibilities or promises. They want results: more money or more subscribers.
So, tell them you have results, the sort they want, and show them what they are.
3. You could then elaborate on this by listing the benefits they’ll get from taking up your offer.
4. If they accept your proof (and they may as well read on to find out more), the second thing they want to know is how to achieve the same or better results.
You could emphasise the step by step nature of the process, if that is suitable.
5. If they accept your explanation or indications of how to get the results, they’ll want to know the cost. If your product works exactly as you say and it solves a money-making or subscriber problem in a big or unique way, obviously you can charge more and this will be accepted.
However, in both cases you must provide high value in that product or service. That is, just as it stands it must be something they feel they cannot do without in order to achieve their objectives. But, in addition, you can offer high value complementary bonuses and an all out guarantee where you take all the risk, in order to make it a totally irresistible offer.
If you liked this article get my new free ecourse on the keys to your own online business: http://www.computer-home-business.com and to get information on starting your own internet business, click here: http://www.web100k.com
Article Source: http://EzineArticles.com/?expert=Joe_Fuller