SCOTTSDALE, Ariz. — Consumers want their Internet TV, according to market research firm In-Stat (http://www.in-stat.com). Already, based on In-Stat’s new multi-client research, 26% of U.S. consumer respondents report viewing Internet TV more than once per week. However, rather than a substitute for traditional pay TV services, consumers want Over-the-Top (OTT) Internet video to compliment traditional TV offerings.
“Consumers want the best of both worlds: Pay TV and OTT Video,” says Keith Nissen, In-Stat analyst. “Nearly 40% of consumer broadband household respondents want a combination of linear and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV operator.”
The recent research also found:
In-Stat’s new multi-client research study, “OTT Video Platforms, Devices, and Consumer Expectations,” presents a real-world assessment of the OTT video market opportunity, based on a combination of In-Stat’s extensive device and services databases, as well as a new primary research survey of U.S. broadband households. The research quantifies: Household ownership and requirements of web-enabled consumer devices, such as Internet-enabled TVs, Blu-ray players, game consoles, Internet set-top boxes, PCs and portable entertainment devices.
Current Internet TV viewing, storage and consumption behavior and expectations.
Web-to-TV adoption.
OTT video market and content monetization opportunities.
For a free sample and more information, please contact Elaine Potter at: epotter@reedbusiness.com or (480) 483-4441.
About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.