Mar 31
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There are a variety of things you can do to promote your podcast and increase its popularity…

1. Auto-Discovery

Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags.

More on Auto-Discovery - http://www.feedforall.com/knowledgebase/a334b.htm

2. Add A Podcast Icon

Add a standard “podcast” icon to the website. The icon should appear “above the fold”, meaning that the website visitor should not have to scroll down in order to see it. The standardized orange icons are symbolic of podcasts, and podcast listeners will instantly know that a podcast is available when they see such an icon. The icon should link to the URL of the podcast feed.

3. Submit To Podcast Search Engines And Directories

There is a large and growing number of search engines and directories that are specific to podcasting. Submit your podcast to all the podcasting search engines and podcasting directories.

List of Sites to Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htm

4. Use All Means Available For Promotion

Use all of your existing communication channels to let your audience know that a podcast is available. Be sure to include a mention of the podcast in any email signatures, newsletters, and forum posts.

5. Optimize Transcript

Create a show transcript as part of the RSS feed, and include important keywords from the podcast in the show transcript. The show transcript should be optimized for search engines. Use standard search engine optimization techniques. You can also use a PHP Script (RSS2HTML, located at http://www.feedforall.com/free-php-script.htm ) to display the show transcript on your website.

6. Optimize ID3 Tags

Use search engine optimization techniques when optimizing your ID3 tags, so your sound files will be easy to locate via the various audio search engines.

Optimize ID3 Tags - http://www.feedforall.com/audio-file-optimization-tips.htm

If you are spending the time and energy to publish a regular podcast, make sure to give it the exposure it deserves.

Author: Sharon Housley

Mar 31
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The opportunity to quickly and easily implement and harness the power of RSS is quite real and new programs become available every week that allow non-technical marketers and webmasters to capitalize on the effective use of RSS.

Jim Edwards spoke of this trend in the recent “For a Greater Cause” teleseminar. Media-rich blogs and content sites are stickier and keep visitors on site longer.

Consider delivering audio content via the internet by setting up a blog and incorporating streaming audio. By doing so, your media-rich message creates a relationship with visitors that cannot be achieved with text alone.

If you’d like to take this one step further, start using video content. It’s the difference between reading a flyer versus listening to the radio versus watching television. Why do people gravitate to the TV when every home has a radio? When presented with the option, we prefer the satisfaction of both the auditory and visual senses.

The real power of blogs, audio and video is that you can invite your visitors to participate and interact with you by allowing them to post comments. Your blog becomes a community event and we all love a party.

If you’ll be using the strategy of blogging with audio and video, there are three things that you should do.

First, as mentioned above, allow your visitors to post comments to your blog.

Second, always give visitors the opportunity to sign up for your newsletter or ezine directly from your blog.

Third, for those who prefer to receive news via RSS feeds, post your RSS feed on every page of your blog.

Recorded interviews with industry experts fed via podcast can raise your credibility simply by association. Arrange for a phone interview with an expert in your market area, get permission to record the call and post it to your blog. If you’re offering publicity and exposure for the interviewee, it should be simple to find willing and eager parties.

RSS offers you the ability to provide high frequency content updates. It can be daily or hourly. Deliver important messages, news and other content on demand rather that waiting for your regularly scheduled e-zine.

What’s next?…

Here’s where things get fun for the online marketer and webmaster. One area in particular where you can really start to take advantage of RSS technology is to build sticky content on your sites and monetize it with programs like Google’s Adsense.

RSS feeds are available in abundance that provide product news, press releases and updates. Sites such as PRWeb (www.prweb.com) want you to use their news feeds on your site. So why not? Build your site’s content with news and information feeds that deliver steady streams of traffic.

Do a bit of searching and you’ll find programs and scripts that make the addition of RSS feeds to your website very simple and fast.

RSS gives you an edge over your competition by allowing you to create a sense of community, offer interaction and provide the latest news and information nearly on autopilot.

Copyright 2005 Ron Hutton

Author: Ron Hutton

Mar 31

Many internet marketing trends have been applied to the sales process, known as sales funnel after/before a prospect clicks on the ‘Add To Cart’ or ‘Buy Now’ button. The key is to maximize profits or benefits from a prospect, which is not limited to just sales, but also leads as well.

1) One Time Offers (OTO)

Upon clicking ‘Add To Cart’ and processing the payment, the customer is lead to a new page called the OTO page (one time offer page). Since they are already in the buying mood, chances of them clicking yes are significantly higher. Tell them that this offer only happens once and will disappear forever once they leave this page. This is also known as a time sensitive offer.

2) Upsell

Once the customer has bought something of interest, its time to sell them something related which, if purchased, will greatly improve the benefits of their earlier purchase. An upsell is usually a product that is more expensive than the initial product. Example if the initial product is sold at $47, the upsell can be sold at $67. This is really effective, because if they were willing to part with their money means they are likely to spend more to reap the full benefits of the product.

3) Downsell

Similar to upsell, just that the downsell product is priced lower than the upsell. E.g $27. It is best to put a downsell after an upsell because the main reason people do not buy an upsell is because of financial constraints. Ease their burden and give them part of a full product (e.g 4 chapters of an e-course) for a lower price.

4) Opt In Boxes

If you have a sales page for a product on a certain niche, it is wise to put an opt in box in the sales page as well, offering some free benefit related to the niche which you have targeted. Even if the customer does not buy anything, you still still have a loyal prospect which you can build rapport and sell to at another day. Leads are as important as one off sales as you can continue to provide value and promote to at a later date.

5) Exit Popup Scripts

Instead of putting an opt in box in your sales page, use an exit pop up script to turn the customer who just bounced into a lead by offering a free product or something that will entice him to sign up. This is an effective internet marketing trend because once the customer leaves he is most probably gone forever unless you can get him into your list.

6) Entry Popup Scripts

Some internet marketers prefer to use the entry pop up to generate leads as the visitor enters the sales page. Which converts better can only be determined by split testing. Try it out on your own campaign to see which works better.

7) The Ultimate Sales Funnel

Combine all of the internet marketing trends above! Grab them with an entry pop up, then if they buy, give them an upsell, downsell, one time offer and an exit pop up as they leave!

Internet marketing trends are constantly evolving, and by staying on top with the latest trends, we can use these trends to maximize profits in our web campaigns.

Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don’t waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab the latest internet marketing trends now!

Article Source: http://EzineArticles.com/?expert=Kaiser_Ng

Mar 31

(ArticlesBase SC #120917)

Author: Ronald Piper

Mar 31
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For a lot of people, earning money with internet marketing program has become an unreachable task to achieve. People are lost and tired for discovering the right system that will break the code of affiliate marketing. Due to this reason, majority of people opted to stop working online and leave an impression to their mind that affiliate internet marketing programs is just a waste of time which scam peoples money.

The truth, affiliate marketing is an awesome source of livelihood if implemented correctly. Working on affiliate marketing programs does not require anybody for a sum of money starting up the business as they are completely free to join. There are just some minor investment that are necessary to make your affiliate marketing business more profitable such as domain name and webhosting that are really needed to make your marketing campaign much productive.

The purpose of domain name and web hosting is for squeeze page to gather peoples email address, aside from the those expenses you still have to invest for an autoresponder for email campaign. Autoresponder is an important tool for internet marketing affiliate program for continuous promotional follow up of product or service you offer.

There are still a lots of different internet marketing tools that will help boost your affiliate marketing business that are available in the net, those tools are created to automate your system and makes your job easier, they are just optional as it can be done manually but it will takes some time.

The most important tools that are really needed to make money with internet marketing affiliate program is dedication, it is completely cost free but hard to execute.

Do you want to learn how to work online effectively online without spending a lot?

Author: Daisy Rockwell

Mar 31

Search engine optimization and Internet marketing company SEO Advantage, Inc., has been added to the roster of companies contributing to popular Internet marketing website SearchEngineGuide.com . Stone Reuning, president and founder of SEO Advantage, is expected to publish articles bi-weekly on Search Engine Guide, beginning with the first, 9 Do’s and Don’ts for Building a Social Bookmarking Network , on March 22, 2010.

“SearchEngineGuide.com is a great forum for anyone to learn more about trending topics in Internet marketing, including SEO, copywriting, usability, social media and more,” comments Reuning. “It’s an honor to join the stellar lineup of authors already contributing regularly. I’m looking forward to providing unique Internet marketing articles centered around our methodology and knowledge base here at SEO Advantage.”

SEO Advantage already maintains its own knowledge center for clients and partners looking to learn more about ideas and trends in the search engine optimization and Internet marketing arena. Reuning hopes to extend his team’s articles and ideas to a larger audience through regular contributions to SearchEngineGuide.com, beginning with bi-weekly submissions and eventually increasing frequency to weekly articles.

Access Reuning’s bio on SearchEngineGuide.com here: http://www.searchengineguide.com/stone-reuning/

About SEO Advantage Internet marketing consultants at SEO Advantage work with businesses seeking to grow their revenues by reaching customers through online searches. The firm’s website optimization services are conducted by experienced veterans in fields such as SEO, copywriting, usability, web site design and pay-per-click campaign management, and its analysts are referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR. The Monthly Max Advantage™ program represents SEO Advantage’s leading-edge search engine optimization and Internet marketing technology, offering measurable ROI backed by exceptional customer service. For more information, visit http://www.seo-advantage.com .

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Contact: Lisa Banks lisa@seoadvantage.com

Mar 31

(ArticlesBase SC #409128)

Article Source: http://www.articlesbase.com/ - The Absolute Easiest Revenue, Pay Per Click Earning

Great revenues are possible from Pay Per Click Earning. Advertising isn’t what it used to be when the internet first came out. In short everything to do with the internet now is more intense, sophisticated, and extremely challenging especially when it comes to advertising and converting advertising to sales. Awareness is greater, technology is much more advanced and to be a success in internet marketing one must be keen, up to-date, and most importantly versatile and very imaginative.

Personally I think that pay per click earning is by far the simplest method for earning online to date. Sure while there are probably thousands of ways to market products on the internet, using methods that require simple calculations of proven strategies, Techniques, and Tips as leverage to produce enormous out comes in a short period of time would definitely be a truly wise way to go. With pay per click earning a campaign can be set-up quickly and you pay only when someone clicks on your ads.

A well thought out, strategized plan before setting up a campaign can enhance response rates extremely. The reason I make pay per click earning sound so easy is because it actually is, both in theory and in real life, the best way to earn money online. Make no mistake that if you don’t have the experience required to use pay per click earning methods as a way of earning on line that the potential of you losing huge amounts of money is very great.

The great part about pay per click advertising, other than earning great pay days, is that it’s not that hard to learn the ropes, considering that you get competent instruction.

If a campaign is set-up correctly, using pay per click advertising, the advertiser (you) can expect extremely targeted traffic, (someone who has searched for your product and is already qualified when they come to your site, which is selling the product that they’re looking for), to your campaign at an affordable price, and considering that the rest of your network of pages and links and products are relevant to each other you should be able to convert (make sales) rather well. Needles to say that the better and more uniform your entire set-up is from start to finish, including keyword selections, website and or products, the better your conversions will be.

Once You learn about pay per click earning and advertising setting up an account is a cinch. To open an account all you generally have to do is sign up with the usual general information, and deposit some money as a starting balance. With this, you enter your site’s URL, title and description and bid on relevant keywords and you are off…

The relevant keywords are the avenue in which your tageted traffic comes from…Optimization of your site will determine placement of your website on the search engines and the closer to the front page you get, preferably the top ten pages, the better your chances of getting immediate traffic.

So as you can see pay per click earning can be quite beneficial in revenues, time consolidation, and a host of other benefits that you can expect….

Author: Donald Whitehead

Mar 31
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CellphoneAccents.com announces their new affiliate marketing strategy incorporating services and software provided by AffiliateTraction, a full service performance marketing agency.

Fullerton, CA (PRWEB) July 7, 2009 — CellphoneAccents.com, an online retailer of cell phone accessories, has chosen the performance marketing agency AffiliateTraction to represent, manage, and promote their affiliate program. They have launched the affiliate campaign in hopes of increasing online sales and creating a greater online presence.

CellphoneAccents.com offers thousands of cell phone accessories that address both form and function, including: faceplates, designer pouches, flashing batteries, customization kits, cases, chargers, and headsets. All products come with an unconditional 30-day money-back guarantee and a full 1-year manufacturer's warranty, as well as free shipping.

CellphoneAccents.com's Eugene Ku is enthusiastic about the new affiliate program: "CellphoneAccets.com has great products and service. We need to further establish ourselves online, and feel affiliate marketing is the best way to do so. Because of the free exposure and impressions we will receive, it makes the most sense in this struggling economy. I'm confident AffiliateTraction's valuable industry expertise and knowledge will ensure our affiliate program is successful."

Affiliate marketing programs allow for merchants to pay for advertising only after a sale is made, ensuring a measurable ROI. Instead of paying for all impressions or clicks, the merchant only has to pay for those converting to a sale. This results in free exposure and branding. An affiliate places a banner advertisement on their blog or website, and is then paid a commission of any sale that is generated through their efforts. In this way, both parties benefit. The tracking of this process is made possible with the TrackAssure, software provided by AffiliateTraction.

The CellphoneAccents.com affiliate program offers affiliates 15% per sale, and they are paid monthly by check when sales reach $50 or more. The program is available for promotion through the private tracking software, TrackAssure; as well as through the ShareASale network, the Commission Junction network, and the PepperJam network. Data feeds, customizable banners, advertorials, and text links are all offered to encourage publisher activity. In addition, affiliate support is available by phone and email 5 days a week.

Greg Shepard, the CEO of AffiliateTraction, explains why affiliate marketing is such a good strategy: "The performance marketing strategy is a smart, strategic choice in this market because it can produce significant results and doesn't require large up front costs."

AffiliateTraction has been in the affiliate marketing industry for 10 years, and specializes in starting, promoting, and managing affiliate campaigns. They offer clients' a comprehensive solution for their affiliate marketing efforts and establish their presence in the affiliate marketing channel. AffiliateTraction also provides affiliate support by email and phone 5 days a week, affiliate payment preparation, and promotes the affiliate program to potential online publishers.

To learn more about the CellphoneAccents.com affiliate program, visit: http://cellphoneaccents.affiliatetraction.com/

To learn more about AffiliateTraction's services, visit: http://affiliatetraction.com/

Author: Camille Brenkwitz

Mar 30
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An affiliate marketing business will be one of the very best things that you ever attempt, if you’re the sort of person that can give something a go, and stick at it. Internet marketing as it’s sometimes called is the act of promoting other people’s products and services in exchange for a commission of the sale. Affiliate marketers are not paid for promoting a product; they only get money when they actually get successful. So then, how to start an affiliate marketing business? Read on.

The first thing you are going to need to do, is to decide on a market which you want to promote in. There are thousands of articles out there today, and you can make money as an affiliate in every single one of them. A lot of beginning affiliates get slightly scared and always question if the market which they have picked will work, so let me dispel that particular myth. True, some markets are better then others. Try to pick a ‘hungry’ niche which you can promote to. And by the way, when I say ‘niche’, I am directly referring to a ’smaller’ market, rather then a bigger one. An example might be the niche of men’s grooming services.

How to start an affiliate marketing business? Well, you certainly need a product which you can promote! There are heaps of affiliate networks out there which you can try, an example is a website called ClickBank. This site is probably the very best which you can find great quality products which you can promote.

Once you have your product, it’s time to build a website! Web hosting and domain names are cheap: so don’t worry about that. You can set up a website using WordPress, I especially like this setup because it is totally free, and it is very easy to modify the site you build. The website should be designed to recommend the product which you are promoting, so write a little story, or grab one off the merchant’s website.

Now, you have a choice to make here. You can either promote your glittering new website using free or paid techniques. Free techniques include article marketing, forum marketing and SEO (Search Engine Optimization). Paid techniques mainly include PPC (Pay Per Click).

So which should you choose, and how do you ‘do’ your choice? If you’re still asking how to start an affiliate marketing business, then this is the most important step in the whole process. The key of a successful campaign rests in the ability to perfectly align a customer with a product. When you are article marketing, you write and submit articles to various article directories that are based on your chosen market.

When you are using paid techniques to promote your website, you use Google’s AdWords, or Yahoo’s services to created specially targeted campaigns that promote your website. Help for this can be found in great detail at each website’s help section. So there we are. How to start an affiliate marketing business, in a nutshell. As I said at the beginning, this will be one of the very best things that you can do, so get cracking!

My name is Mark, and I have a free guide at my website which can show you how to start an affiliate marketing business today! Click Here to download it for free today!

Article Source: http://EzineArticles.com/?expert=Mark_R_Hamilton

Mar 30

Internet marketing strategy consultant, Jay Berkowitz, will be presenting internet marketing ideas and trends during the annual Independent Jewelers Organization event in Dallas, Texas

Boca Raton, FL (PRWEB) February 16, 2010 — Jay Berkowitz, business keynote speaker and top Internet marketing strategy consultant, will be sharing two presentations during the annual Independent Jewelers Organizations event taking place in Dallas, Texas on February 20 & 21, 2010. The first presentation, “The Ten Golden Rules of Online Marketing,” will explore the top tools and ideas for marketing on the Internet and the second presentation, “Web Futureology,” explores web marketing through social media, Facebook, Twitter and other emerging new media.

“Every day there are new applications and ideas for marketing on the Internet. The presentations will share easy to implement strategies to promote small business websites on Google and the popular social media vehicles such as YouTube, Facebook and Twitter,” said Jay Berkowitz, award winning Internet marketing strategy consultant.”

Jay Berkowitz will present, “10 Golden Rules of Internet Marketing,” featuring the top ideas for marketing on the Internet. The business and keynote speaker will focus on the latest tools that business owners should be using to garnish traffic and conversions to their websites on the web. The second presentation, “Web Futurology: Discover The 10 Trends That Will Define Your Business And Personal Future,” showcasing the top social media websites for business and how to generate money from them. Berkowitz will explore what innovators are driving successes online and explain the future of Google and their challengers.

About Master IJO Jewelers:
Master IJO Jewelers is an elite group of retailers hand-selected for membership in the Independent Jewelers Organization (IJO). IJO is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to over 1,000 members worldwide.

About Ten Golden Rules:
Ten Golden Rules, founded by business keynote speaker, Jay Berkowitz, is a South Florida based internet marketing promotion and strategic consulting business based in Boca Raton, Florida. This search engine marketing consulting firm helps companies develop strategies and ideas for marketing on the Internet for driving more website traffic, using innovative SEO tactics while creating online advertising ideas and best practices for marketing on the Internet. The 10 Golden Rules Internet Marketing Podcast is available at Podcast.TenGoldenRules.com and on iTunes. For more information please visit TenGoldenRules.com.

About Jay Berkowitz
Jay Berkowitz has been recognized as one of the top business and keynote speakers and Internet marketing strategy consultants in South Florida and around the globe. As a business leader, he has managed marketing departments for Fortune 500 brands: McDonald's Restaurants and Coca-Cola, and has managed online and offline programs for AT&T, Sprint, and leading health and fitness website eDiets.com. Most recently, Jay received the Gold Coast PR Councils PR Star Award and has developed the InternetMarketingClub.Org.

Author: Michael Gustman