If you are new to Internet marketing or just confused about the mysteries of SEO (search engine optimization), you are not alone. Below you will find a search engine optimization guide to Internet marketing which covers the basics of SEO and how to ensure that customers and prospects are finding your website.
According to Wikipedia, SEO is defined as “the process of improving the volume or quality of traffic to a website from search engines via ‘natural’ or unpaid (’organic’ or ‘algorithmic’) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.”
In Internet marketing, one’s goal in practicing search engine optimization is to achieve a higher page ranking. This is key to getting your site to appear on page one of the search results list. As most people probably know, sites appear on the search results list according to their relevance to the search terms that were used. The more relevant your site is, the higher it will be ranked with the top search engines and the higher it will appear on the search results list. When you are searching for something on Google, how often do you go beyond the first or maybe second page of the sites listed in the search results? Exactly. So getting your site listed on the first page should be your main goal in SEO.
How do you go about getting a page ranking for your site? Let’s look at Google as an example. Google assigns a PageRank to a site based on how important they deem that particular site to be to their users. That’s what it’s all about for Google - value for the user. It is not the only thing Google uses to determine a site’s PageRank, but it is an important piece of the puzzle. One of the things Google uses to determine a site’s “importance” is the amount of “votes” or backlinks that a site receives. In other words, the more often a user visits your site from a link that was placed on another site (backlink), the more important your page must be according to Google. Also, when a link from a high PageRank site goes back to your website, your PageRank will benefit even more.
An important key in receiving a higher page rank with Google, which holds over 85% of the search engine market, is: content, content, content. Three things the content on your website must contain
1. Clear, precise, and helpful information which is relevant to the search terms and adds value in some way to the users’ lives.
2. Google loves to see the keywords in the heading or title of your website’s landing page.
3. Keywords sprinkled throughout the content of your website as well - notice I used the term “sprinkled.” Do not saturate your website with keywords, lest you risk looking spammy which Google hates.
Here’s a quick review of the search engine optimization guide to Internet marketing:
Your goal with SEO, simply put, is to increase the amount and quality of traffic to your website.
PageRank is key in order to get your site to show up on the first page of search results, bringing an increased amount of targeted traffic for your business.
Key to a higher PageRank is content, content, content. The content of your website needs to be relevant to the keywords used and to the user, adding value to their lives.
You are invited to learn more about using SEO and keyword usage to get a higher PageRank for your website and how to successfully market your business online. Visit http://www.Top3MLMSecrets.com now to start your training.
From Debbie Donner - teacher, network marketer, and writer.
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