WordStream, Inc., a provider of search engine
optimization (SEO) and pay-per-click ( PPC ) solutions for continuously
optimizing and expanding search marketing efforts, today announced the
release of two new features in their flagship Keyword Management solution
that represent exciting industry firsts for search marketers.
WordStream is the first keyword tool provider to integrate their software
with Google Analytics, layering on tools to help search marketers take
action on top of the data provided by the popular analytics service.
The Boston-based, venture backed startup also announced the release of a
new tool that allows marketers to analyze keyword data from a variety of
different sources within their WordStream accounts. This feature, described
as “multi-source keyword analytics,” allows marketers to analyze data from
organic search, paid search, and estimated totals from keyword suggestion
tools side-by-side.
WordStream founder and VP of Product Development Larry Kim stated that:
“Our solution is about making sense of keyword data of all sorts, and then
turning that information into business-driving activity on your website. By
integrating with the most widely adopted Web analytics provider, it’s
easier for our customers and prospective customers to take advantage of our
Keyword Management solution.”
Kim further explained the value of WordStream’s multi-source keyword
analytics capabilities:
“There’s a disconnect in keyword research tools today — on one hand, you have
basic keyword tools which offer keyword suggestions and traffic estimates, and on the other
hand, your own Web analytics data which reveals how people are actually
finding and converting on your site. New features enable our customers to
aggregate real, paid and natural search data alongside keyword tool
estimates and other brainstormed keyword ideas into one integrated
dashboard. This means more efficient and more comprehensive keyword research ,
which will lead to more effective search marketing efforts.”
The announcement comes on the heels of a recent Forrester study which
concluded that 53% of enterprises use a free technology solution as their
primary Web analytics tool, with 71% leveraging a free solution in some
capacity. By integrating with the dominant free analytics solution, and by
allowing those engaging in search marketing to do more with their data,
WordStream is positioned to better service a wider array of customers.
In addition to Analytics API integration and multi-source keyword
analytics, WordStream’s latest product release also boasts a series of
other product enhancements. Highlights include:
– Improved machine learning and keyword segmentation algorithms
– Integration with WordStream’s popular Free Keyword Tool
With this update, WordStream offers a wider pool of search marketers a more
powerful solution for aggregating, organizing, and acting on keyword data.
WordStream makes their software available for use in a two week free trial , after which users can
elect to subscribe to one of several fixed-price monthly service offerings.
You can learn more about the product release and watch a video overview of
new features by visiting WordStream’s blog .
About WordStream
WordStream is a provider of SEO and PPC solutions for continuously
optimizing and expanding search marketing efforts, involving large numbers
of keywords. WordStream provides a scalable, private, online keyword
workbench — which includes next generation keyword tools and search engine
marketing tools — for conducting keyword discovery, keyword research, keyword grouping ,
search marketing workflow and for turning research into action.
WordStream believes that an organization’s keywords are a valuable,
proprietary asset, and that organizing, prioritizing, coordinating and
executing of PPC and SEO efforts around a comprehensive, researched and
up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword
management improves search marketing productivity and enables greater
relevance, which enhances the value of paid and natural search marketing
efforts.
WordStream Press Contact: Ken Lyons Marketing Manager 617-963-0563 klyons@wordstream.com