The key to wildly successful pay per click campaigns is none other tracking. As simple as it sounds, many people simply miss it, however the professionals will never let any paid search campaign go live with setting up their tracking system.
Search engine marketing is such a fast direct marketing channel & if we do not track, we can usually find our advertising budget being sucked dry, sometimes in a matter of hours!
The worse thing about losing money is when you do not even know what exactly went wrong! You must track your results so that when you make a loss, you know what went wrong & you will not repeat that same mistake again.
Free Tracking Tools
There are many powerful yet free tools such as Google Analytics & Google Website Optimizer. If you are a pay per click affiliate marketer then you must check out Prosper202. It is the best affiliate tracking tool I have ever used & since it is open source, it is totally free & you can modify it if you want.
Paid Tracking Tools
There are also a number of paid tracking tools. There is 1 particular inexpensive tracking tool which I like very much, it is none other than AdTrackz. When I first bought it in 2006, there was no Google free tools & no Prosper202.
AdTrackz
I needed a tool like Adtrackz because I wanted more dimensions when it comes to looking at my data. Many times, I have to track both my leads & sales within a single link, which most other tools cannot do. However, I feel that it works better for people with their own products compared to affiliates.
Prosper202
For affiliates who do mainly paid search with landing pages, Prosper202 beats everything else hands down. Not only is it easy to install, the interface looks really cool, the functions are really easy to use. I also like the fact that the developers are always updating & improving it.
Conclusion
When it comes to pay per click marketing, success is a direct result of tracking, testing & continued improvement.
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Article Source: http://EzineArticles.com/?expert=Samuel_Ng
Author: Samuel Ng