POMPANO BEACH, Fla. — Working journalists get another opportunity to relay their experience from the effects of the Web 2.0 revolution, including how it alters the way they report, gather information and interact with communications professionals. The Journalist Survey on Media Relations Practices study was initially conducted in 2007 by Bulldog Reporter and TEKgroup International, Inc. A summary was created to gauge the results and determine the latest use of Web 2.0 tools, pitching pet peeves and other trends.
“We’re excited to continue this research project with Bulldog Reporter,” stated Ibrey Woodall, Director of Marketing for TEKgroup International, Inc. “It helps expand the knowledge we steer with the annual TEKgroup Online Newsroom Survey, and continues the work Bulldog has done to help create more productive exchange between journalists and PR professionals.”
As an incentive, all participants are entered into a drawing for a new 32GB Apple Touch iPod valued at $499. The survey ends Tuesday, September 23, 2008 when a drawing will be held to determine the winner of the iPod.
The survey can be found at http://www.surveymonkey.com/s.aspx?sm=0utVYjRhOCF_2bA7coV4WxqQ_3d_3d. Results of the survey will be released in October.
About TEKgroup International, Inc.
TEKgroup International, Inc., an award-winning Internet software and services company, develops Online Newsrooms and E-business software solutions for the public relations industry. TEKgroup clients include Accenture, Best Buy, Carlson Hotels Worldwide, CIGNA, Delta Air Lines, Inc., Detroit Lions, Ford Motor Company, VMS, Volkswagen, Walgreens and the Public Relations Society of America.
TEKgroup International, Inc. was founded in 1998.
Bulldog Reporter is a B2B publishing company that caters to PR professionals by providing an inside view into the workings of journalists and top media organizations, allowing them to increase their effectiveness in gaining positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations “best practices” — techniques and technologies that increase PR professionals’ success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions.
The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980. www.bulldogreporter.com
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